Director, Marketing and Business Development, China- Liquid State

As a Director, Marketing & Business Development, you are to develop full scope project marketing plans to drive music performance across all streaming platforms and an overall digital creative vision for Liquid State’s artists.

You will be part of the core team responsible for the overall development of music releases, artist branding, content creation, and business development.

This position will lead the China marketing team, as well as driving the streaming market shares, new business and artists development.

What you'll do:

• Lead and oversee all the active music release projects with the China’s marketing team, provide campaign feedback and guidance to the marketing team.
• Plan the development strategy for all the 360 artists under the label, in alignment with the creative team.
• Build and maintain a strong relationship with all the DSP and media partners, initiate the exclusive partnerships or campaigns for the label.
• Discover TV and show opportunities for label’s artists.
• Drive new business development, responsible for increasing the annual business revenue. Build close relationship with brands, TV, gaming partners, publishers and show promoters for new business opportunities.
• Maintain a strong relationship with label’s represented international artists, develop localized marketing strategy for promoting them in the market.
• Lead the GC marketing budget, and oversee the effectiveness of the all the paid campaigns.
• Work with local and international A&R teams to discover potential song releases for the market.
• Discover and secure licensing projects in the market.
• Grow and guide the China’s marketing team.

Who you are:

• Must have at least 8-10 years working experience in music labels in Mainland China, artist management experience is a plus.
• Native Mandarin speaking, advanced professional English communication skills is required. Candidate with working or living abroad experience will be a plus.
• Well-versed or possess wide knowledge of developing local artists.
• Have good understanding of how the music business works in mainland China, have personal insights on the market and has in-dept knowledge with the local streaming platforms.
• Social media savvy (Douyin, Kuaishou, Tiktok, Instagram, Weibo, Bilibili, Snapchat and more).
• Experience with music promotional campaigns on Douyin is required.
• Extremely detail-oriented and organized.
• Excellent communication skills with a demonstrated ability to speak in forums, meetings and presentations.
• Time sensitive, capable of developing and keeping to a project timeline.
• A leader and a team player. Experience in leading a team of at least 4-5 members.
• Bilingual (Chinese & English), Excellent spoken and written English is a must.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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