Director, Web Marketing
Job Summary
Job Description
Barracuda is a leading cybersecurity company seeking a Director, Web Marketing to lead the vision, execution, and optimization of its global web presence. This role is responsible for the corporate website, built on Adobe Experience Manager, serving as a conversion engine and storytelling platform. The position aims to accelerate growth objectives by transforming the website into a high-performing digital engagement center supporting demand generation, account-based marketing, product adoption, and customer lifecycle engagement. The Director will lead a team across web development, project management, localization, and experience design, collaborating with digital, content, and analytics teams, as well as sales, customer success, product marketing, IT, and regional marketing.
Must have:
- 8-10 years in web marketing or digital experience
- Leadership roles in B2B SaaS
- Proven success driving personalization
- Proven success driving conversion rate optimization
- Proven success driving user journeys
- Strong command of AEM platform
- Experience managing cross-functional web teams
- Data-driven mindset
- Strong organizational skills
- Strong communication skills
- Strong prioritization skills
Good to have:
- Previous experience building an e-commerce site
Perks:
- Equity in the form of non-qualifying options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
7 skills required
Job Details
Job ID 26-197
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
We’re looking for a strategic and operationally strong Director, Web Marketing to lead the vision, execution, and optimization of Barracuda’s global web presence. This role owns the corporate website built on Adobe Experience Manager as a conversion engine and storytelling platform and will build out the strategies for our growing focus on personalization & self-service/automation.
This position plays a pivotal role in accelerating multi-year growth objectives by leveraging our website as a high-performing digital engagement center that supports demand generation, account-based marketing, product adoption, and customer lifecycle engagement.
You’ll lead a high-performing team across web development, project management, localization, and experience design. You’ll partner closely with digital, content, and analytics teams to deliver a high-impact, high-converting experience for buyers, customers, and partners. You’ll also serve as a cross-functional partner to sales, customer success, product marketing, IT, and regional marketing leads—ensuring the web strategy aligns with global go-to-market priorities and company-wide objectives.
What you’ll be working on
- Own the global strategy and roadmap for Barracuda’s web presence, maximizing our investment in the Adobe Experience Manager (AEM) platform
- Drive conversion rate optimization through A/B testing, UX improvements, and buyer journey mapping
- Build and execute a web personalization strategy using data and segmentation to drive targeted experiences
- Co-own and drive SEO performance in close partnership with digital and content teams
- Manage and mentor a team spanning developers, project management and localization
- Oversee day-to-day web operations including functionality, tagging, governance, and QA
- Collaborate with creative, product marketing, and comms teams on web content and design
- Partner with analytics to define, optimize, and report on web engagement KPIs, and drive towards real-All performance dashboards
What you bring to the role
- 8–10 years in web marketing or digital experience, with leadership roles in B2B SaaS
- Proven success driving personalization, conversion rate optimization, and user journeys
- Previous experience building an e-commerce site is a plus
- Strong command of AEM (Adobe Experience Manager) platform
- Experience managing cross-functional web teams, including technical resources
- Data-driven mindset with familiarity in analytics tools
- Strong organizational, communication, and prioritization skills
- Candidates may be located anywhere within the United States, as this position is open to remote work
What you’ll get from us
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- Equity, in the form of non-qualifying options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
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