Email Strategy Manager
Job Summary
Job Description
Attentive is seeking an experienced Email Strategy Manager to join their Enterprise Team. The role involves maximizing customer value through Attentive's email offering and advising on program strategy using data-driven insights. Key responsibilities include acting as a trusted consultant for customers and Customer Success Managers on email marketing strategy, best practices, and product functionality. This position will collaborate with Sales, Implementation Specialists, and Technical Account Managers to enhance customer value, retention, and revenue growth. The manager will be responsible for accurate renewal forecasting, understanding customer goals, and implementing success plans to exceed targets.
Must have:
- Email marketing expert for multi-channel strategy.
- Analyze and monitor program KPIs.
- Resolve or escalate technical blockers.
- Deep understanding of email products and trends.
- Develop and roll out email best practices.
- Collect customer feedback for product development.
- Accurately forecast renewals and escalate risk.
- Contribute to customer experience development.
- 3+ years account management experience.
- Strong product vision and email ecosystem knowledge.
- Strengthen customer relationships and manage risks.
- Experience with HTML/CSS, APIs, SFTP, webhooks.
- Detail-oriented and organized.
- Passion and drive for a growing team.
Good to have:
- Experience with email deliverability.
Perks:
- Competitive perks and benefits.
- Health & wellness.
- Equity.
- Bonus/commission.
5 skills required
Job Details
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
We are looking for an experienced email strategist to join our team as an Email Strategy Manager on the Enterprise Team. You will maximize the customer recognized value through Attentive’s email offering for Enterprise customers and advise their program strategy in a consultative and data-driven fashion. Your core responsibility will be working with our Customer Success Managers and customers as a trusted consultant advising on email marketing strategy, best practices and feature functionality. In addition to our Customer Success Managers, you will work in close coordination with Sales, Implementation Specialists, and Technical Account Managers to provide maximum value for your customers, while retaining and growing revenue for Attentive. You will be responsible for accurate renewal forecasting, understanding customers goals and implementing tailored success plans to meet and exceed customer targets.
What You'll Accomplish
- Serve as an email marketing expert to drive the desired results for a customers multi-channel strategy in close partnership with our Customer Success Managers
- Analyze and monitor program KPI’s and health metrics to proactively advise on the continued improvement and health of a customers email program
- Act as the first point of contact in resolving and/or escalating technical blockers or incidents preventing your customers from achieving success
- Develop and maintain a deep understanding of our products and the broader email landscape - staying up to date on industry trends and best practices
- Help in the continued development and roll out of Attentive’s email best practices
- Collect customer feedback as well as your own experience to influence the product development cycle as well as specific product requirements
- Accurately forecast renewals and escalate customer risk
- Contribute to the continued development of the Attentive Customer experience
Your Expertise
- 3+ years of account management experience required (ideally at an ESP or CDP)
- Strong product vision and knowledge of the inner workings of the email ecosystem; experience with email deliverability a plus
- Demonstrated ability to strengthen the relationship with existing customers (e.g. turning detractors to promoters, developing Attentive “champions”) and proactively getting ahead of risks that could impact customer retention
- Experience with HTML/CSS, APIs, SFTP, webhooks and platforms often integrated with the leading ESPs
- Thrive in a fast paced, innovative work environment
- Extremely detail oriented and organized
- Passion, drive and the desire to be a part of a growing team that makes a difference for both the company and our customers
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $76,000 - $115,000 annually + bonus/commission + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-ML1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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