Growth Analyst

2 Months ago • 3-5 Years

Job Description

Crazy Labs is looking for a Growth Analyst specializing in marketing and ad monetization to optimize business performance through data-driven insights. This role focuses on analyzing user acquisition, ad revenue, and player engagement to drive growth and enhance monetization strategies. The analyst will be responsible for data analysis, performance tracking, campaign optimization, and cross-team collaboration.
Good To Have:
  • Tableau
Must Have:
  • Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
  • Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
  • Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
  • Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
  • Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
  • Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
  • Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Add these skills to join the top 1% applicants for this job

team-management
cross-functional
communication
data-analytics
forecasting-budgeting
budget-management
game-texts
alphabeta-testing
tableau
python
sql

We are looking for a Growth Analyst specializing in marketing and ad monetization to optimize business performance through data-driven insights. This role focuses on analyzing user acquisition, ad revenue, and player engagement to drive growth and enhance monetization strategies.

Key Responsibilities:

  • Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
  • Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
  • Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
  • Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
  • Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
  • Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
  • Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Requirements

  • Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming.
  • Technical Skills: Strong proficiency in SQL & Python; experience with Tableau is a plus
  • Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
  • Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.
  • Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies.

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