Mobile User Acquisition Manager

1 Month ago • 2 Years +

Marketing

Job Description

CrazyLabs, a leading mobile games publisher, is seeking a Mobile User Acquisition Manager to manage UA campaigns and collaborate with creative, analytics, and product teams. The role involves working with various networks, identifying innovative UA solutions, owning a portfolio of games to achieve scale and profit, and optimizing creative strategy with ASO. The manager will also improve reporting with data analytics and build relationships with UA partners.

Must Have:

Manage user acquisition campaigns across various networks.
Identify, negotiate, and develop creative solutions for user acquisition.
Own a portfolio of hyper/hybrid casual games to achieve scale and profit goals.
Work closely with creative and ASO teams to optimize creative strategy.
Collaborate with the Data Analytics team for reporting and optimization.
Communicate plans, status, and challenges to top management.
2+ years of experience in hands-on mobile gaming UA.
Strong understanding of social channels like Facebook, TikTok, and Google.
Experience with MMPs such as Adjust and AppsFlyer.
Deep understanding of cohort analysis and UA metrics.
Strong communication skills for cross-functional collaboration.
Proactive, hands-on approach with a strong test-and-learn mindset.

Add these skills to join the top 1% applicants for this job

cross-functional

communication

data-analytics

game-texts

Description

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What you will be working on:

Working and understanding different range of networks (social, SDK networks, DSP, and more)
Identify, negotiate, and develop creative and innovative solutions for user acquisition.
Serve as an expert in user acquisition, staying up-to-date with industry trends and proactively identifying potential risks and opportunities.
Own a portfolio of hyper/hybrid causal games and be responsible to achieve scale while meeting profit goals.
Work closely with the creative and ASO teams to co-direct and optimize creative strategy.
Work with the Data Analytics team to improve on the reporting and optimisation efforts
Communicate plans, status and challenges to top management and large teams.
Improve and share your knowledge in the marketing team and help others grow their skills.
Build relationships and manage strategic marketing conversations with our UA partners
Connect & initiate relationships with new partners and technology providers

Requirements

Requirements

2+ years of experience in hands-on mobile gaming UA
Love for games
Creative mindset with an ability to influence the creative strategy of your games
Strong understanding in social channels like Facebook, TikTok, and Google – a must
Strong understanding of and experience with MMPs such as Adjust and AppsFlyer
Highly analytical, with deep understanding of cohort analysis and UA metrics
Strong communication skills with the ability to effectively collaborate with cross-functional teams
Proactive, hands-on approach with a strong test-and-learn mindset

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