Creative Lead

CrazyLabs is seeking a Creative Lead to guide the creative vision for their top hybrid-casual and casual games. This role involves leading a team of motion and design experts, driving high-performing marketing creatives, overseeing App Store visuals, optimizing creative testing, and partnering with UA teams for data-driven decisions. The ideal candidate will identify and set new creative trends in the gaming space, leveraging their experience and analytical skills to foster growth.

Must Have

• 5+ years in mobile gaming creative roles
• Proven success building creative strategies and growth-driving campaigns
• Excellent storytelling skills across video, design, UX, and copy
• Analytical mindset with strong communication and leadership skills
• Experience in leading a team
• Fluent in English
• Live and breathe social trends

Good to Have

• Hybrid-casual experience and Simulation games
• Motion design background

Perks & Benefits

• Private health insurance from your first day
• Breakfast and lunch at the office, tailored to your preferences
• Choice of an electric scooter, bicycle, or transportation budget
• Paid sports activities and free use of our in-office gym
• Gifts for holidays and special occasions
• Regular team gatherings and company events
• Opportunity to work with the latest technologies
• Technical and soft skills training to support your growth
• Competitive salary and a generous referral bonus program
• Amazing office!

Description

CrazyLabs

CrazyLabs is a global leader in mobile gaming with 7B+ downloads. We’re looking for a Creative Lead to guide the creative vision for our top hybrid-casual and casual games and lead a talented team of motion and design experts.

What You’ll Do

• Lead the creative strategy for new and existing games
• Manage and mentor a squad of motion designers, graphic designers, and creative developers
• Drive high-performing marketing creatives (videos, playables, IECs, GIFs, static)
• Oversee App Store visuals (icons, screenshots, titles, videos)
• Build and optimize creative testing methodologies
• Partner with UA teams to make fast, data-driven creative decisions
• Identify and set new creative trends in the gaming space

Requirements

What We’re Looking For

• 5+ years in mobile gaming creative roles
• Hybrid-casual experience and Simulation games- a huge advantage
• Proven success building creative strategies and growth-driving campaigns
• Excellent storytelling skills across video, design, UX, and copy
• Analytical mindset with strong communication and leadership skills
• Experience in leading a team
• Fluent in English
• Live and breathe social trends
• Motion design background- nice to have

What We Offer

• Private health insurance from your first day
• Breakfast and lunch at the office, tailored to your preferences
• Choice of an electric scooter, bicycle, or transportation budget
• Paid sports activities and free use of our in-office gym
• Gifts for holidays and special occasions — including birthdays, weddings, childbirth, Women’s Day, Christmas, and more
• Regular team gatherings and company events
• Opportunity to work with the latest technologies
• Technical and soft skills training to support your growth
• Competitive salary and a generous referral bonus program
• Amazing office!