Growth Marketing Manager, Campaigns

1 Month ago • 6 Years + • Marketing • $122,000 PA - $238,000 PA

Job Summary

Job Description

Figma is seeking a Growth Marketing Manager, Campaigns to lead the development and execution of full-funnel marketing campaigns across Paid and Lifecycle channels. This role will drive alignment on audience targeting, messaging strategy, and campaign planning to ensure the right message reaches the right customer. You will partner with product marketing, creative, lifecycle, paid media, and analytics teams, defining campaign strategy, guiding execution, and driving clarity. The position involves owning systems for campaign scaling and improving workflows for increased velocity and reduced misalignment. This is a full-time role that can be remote within the United States or based in one of Figma's US hubs.
Must have:
  • 6+ years in growth marketing or campaign strategy
  • Develop audience and messaging strategy
  • Lead cross-functional marketing campaigns
  • Translate strategy into creative briefs
  • Strong project management skills
  • Familiarity with paid acquisition and lifecycle
  • Experience with global campaign execution
  • Exceptional communication skills
Good to have:
  • Experience in B2B SaaS
  • Hands-on paid or lifecycle campaign experience
  • Collaborate with regional marketing teams

Job Details

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

The Growth Marketing team at Figma is looking for a Growth Marketing Manager, Campaigns to lead the development and execution of full-funnel marketing campaigns across Paid and Lifecycle channels. This role will drive alignment around audience targeting, messaging strategy, and campaign planning—ensuring the right message reaches the right customer, in the right channel. As a Growth Marketing Manager, you’ll partner closely with product marketing, creative, lifecycle, paid media, and analytics teams to define campaign strategy, guide execution, and drive clarity across functions. You’ll also bring operational rigor to the way we launch and scale campaigns, owning the systems that make us faster and more effective. This is an exciting opportunity to sit at the intersection of strategy and execution on a high-impact, creative team

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

  • Partner with PMM and Creative to define campaign strategy—clarifying target audiences, messaging frameworks, and creative direction across paid and lifecycle channels
  • Own campaign planning from brief to launch—ensuring alignment across channel leads, content, and creative partners
  • Lead integrated campaign development that maps to the customer journey and drives both awareness and conversion
  • Ensure audience targeting and creative outputs are consistent with the campaign objective and tailored by funnel stage
  • Facilitate cross-functional collaboration, acting as the primary point of contact for PMM, Creative, Analytics, and Regional teams
  • Bring clarity and structure to campaign execution—setting timelines, roles, and processes that keep work on track and unblocked
  • Manage the Paid & Lifecycle sprint process, including weekly planning, deliverable tracking, and retrospectives
  • Build and maintain creative briefs, project trackers, and status updates in tools like Asana, Notion, and Google Sheets
  • Own budget and PO tracking, partnering with finance to keep spend accurate and up to date
  • Identify and improve workflows to increase velocity, improve handoffs, and reduce confusion or misalignment

We’d love to hear from you if you have:

  • 6+ years of experience in growth marketing, integrated marketing, or campaign strategy roles
  • Experience developing audience and messaging strategy in partnership with PMM and Creative teams
  • Proven track record of leading cross-functional marketing campaigns across paid and lifecycle channels
  • Ability to translate strategy into creative briefs, messaging frameworks, and launch plans
  • Strong project management skills with experience using Asana, Notion, and Google Sheets to manage cross-functional work
  • Familiarity with paid acquisition and lifecycle fundamentals, and how they work together in a full-funnel campaign
  • Experience facilitating campaign execution across global markets, including localization planning and coordination
  • Exceptional communication skills, with the ability to align stakeholders, push for clarity, and drive accountability

While it’s not required, it’s an added plus if you also have:

  • Experience in a B2B SaaS or product-led growth environment
  • Hands-on experience running paid or lifecycle campaigns
  • Experience collaborating closely with regional marketing teams
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Similar Jobs

C3 IoT - Demand Generation Director

C3 IoT

Redwood City, California, United States (On-Site)
6 Days ago
InMobiInMobi - Senior Manager - Revenue Operations

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
4 Days ago
GameJobs - Technical Animation Artist

GameJobs

Cary, North Carolina, United States (On-Site)
2 Months ago
GoDaddy - Principal Threat Hunting Engineer

GoDaddy

India (Remote)
1 Month ago
Ion - Software Developer/Engineer - Graduate Development Program

Ion

Rome, Lazio, Italy (On-Site)
3 Months ago
bytedance - Lark APAC Partnerships & Scale-Ups Marketing Intern

bytedance

Singapore (On-Site)
3 Months ago
Axel springer - Account Manager (Affiliate Marketing) Intern

Axel springer

Madrid, Community Of Madrid, Spain (On-Site)
3 Weeks ago
Nintendo - Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago
InMobiInMobi - Search Engine Marketing Manager - Microsoft Advertising, Beijing

InMobiInMobi

Beijing, Beijing, China (On-Site)
8 Months ago
The Globel Talent Co - Performance Marketing Manager

The Globel Talent Co

Johannesburg, Gauteng, South Africa (Remote)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Aspire - Senior Product Manager - Payments (AP/AR, Billing, Invoicing)

Aspire

Bengaluru, Karnataka, India (Hybrid)
6 Days ago
Lighthouse Games - Lead VFX Artist

Lighthouse Games

Royal Leamington Spa, England, United Kingdom (Hybrid)
3 Months ago
Hudl - Account Executive - Competitive

Hudl

Lincoln, Nebraska, United States (On-Site)
1 Month ago
appier - Senior Backend Developer

appier

Istanbul, İstanbul, Türkiye (Remote)
1 Week ago
WerPlay - Quality Assurance Analyst (Morning Shift)

WerPlay

Islamabad, Islamabad Capital Territory, Pakistan (On-Site)
6 Months ago
Razer - Senior Tax Specialist

Razer

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
2 Days ago
OKX - Specialist, Card Chargeback Dispute & Investigations

OKX

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
1 Week ago
Universally Speaking - German Games Tester

Universally Speaking

Liverpool, England, United Kingdom (On-Site)
1 Month ago
Canva - Backend Software Engineer - Gen AI, Design Generation Experience

Canva

Melbourne, Victoria, Australia (Remote)
3 Months ago
Nexters - Technical Lead

Nexters

Cyprus (Remote)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in San Francisco, California, United States

Canva - Corporate Accounting Lead

Canva

San Francisco, California, United States (Remote)
4 Months ago
PrizePicks - Senior Manager, Programmatic & Paid Search User Acquisition

PrizePicks

Atlanta, Georgia, United States (Remote)
2 Months ago
Sonar Source - NetSuite Administrator

Sonar Source

Austin, Texas, United States (On-Site)
2 Months ago
Vimeo - Account Manager II

Vimeo

New York, United States (On-Site)
19 Hours ago
Sailpoint - Staff Machine Learning Engineer

Sailpoint

United States (Remote)
1 Month ago
Next Level Business Services - Oracle Functional Business Analyst

Next Level Business Services

San Francisco, California, United States (On-Site)
8 Months ago
quience - Americas Sourcing Manager - Furniture

quience

United States (Remote)
3 Weeks ago
Mercury - Senior Product Manager - Account Fraud

Mercury

San Francisco, California, United States (On-Site)
2 Months ago
Nintendo - Language QA Tester - Québécois French

Nintendo

Redmond, Washington, United States (On-Site)
4 Months ago
Google - PhD Software Engineer

Google

Sunnyvale, California, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Cognite - Field Marketing Manager

Cognite

Houston, Texas, United States (Hybrid)
1 Month ago
appier - Account Manager, Advertising Solution

appier

Taipei City, Taiwan (On-Site)
1 Month ago
sofar sounds - Marketing Manager

sofar sounds

New York, United States (Hybrid)
9 Hours ago
Visa - Senior Paralegal, Internal Creative Marketing Services (Ad Hock)

Visa

Atlanta, Georgia, United States (Hybrid)
2 Months ago
Newrick Network - Email Marketing Specialist

Newrick Network

Toronto, Ontario, Canada (Remote)
6 Days ago
Ethos Life - Marketing and Office Manager

Ethos Life

San Francisco, California, United States (On-Site)
1 Week ago
PayPal - Senior Director, Marketing Partnerships

PayPal

San Jose, California, United States (On-Site)
4 Days ago
Corsair gaming - Sr. Specialist - Gaming Marketing ANZ

Corsair gaming

Taipei City, Taiwan (On-Site)
1 Month ago
Wind River - Industry Marketing Manager – Automotive

Wind River

Troy, Michigan, United States (On-Site)
1 Month ago
AccelData - Field Marketing Specialist

AccelData

Campbell, California, United States (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows

Bengaluru, Karnataka, India (On-Site)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

Singapore (On-Site)

New York, United States (On-Site)

London, England, United Kingdom (Hybrid)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

View All Jobs

Get notified when new jobs are added by Figma