Head of Sales CRM

15 Minutes ago • All levels

Job Summary

Job Description

Nine is seeking a Head of Sales CRM to lead a monumental project unifying customer views across all media platforms. Reporting to the Head of Yield & Inventory, this role involves being the business-side product owner for the Sales CRM, leading a team of CRM specialists, and championing a new multi-platform CRM. Responsibilities include defining the strategic roadmap, developing change management, overseeing maintenance, and providing data-driven insights to optimize sales processes.
Must have:
  • Lead unification of customer view across media platforms.
  • Act as business-side product owner for Sales CRM.
  • Lead and mentor a team of CRM specialists.
  • Champion new multi-platform CRM integration.
  • Define CRM strategic roadmap and development priorities.
  • Execute CRM change management and adoption strategy.
  • Oversee CRM maintenance, improvement, and feature prioritisation.
  • Provide data-driven insights to optimise sales processes.
  • Proven Salesforce and CRM strategy expertise.
  • Track record in driving enterprise-wide CRM adoption.
  • Deliver measurable improvements to sales workflows and data quality.
  • Strategic and commercially-minded approach.
  • Translate business objectives into CRM roadmap.
  • Proficient in reporting and BI tools for KPIs and insights.
Good to have:
  • Experience in media, advertising, or a related fast-paced industry.
Perks:
  • 18 weeks paid parental leave with no distinction between primary and secondary carers.
  • Access to 'Employee Exclusives' program.
  • Digital newspaper subscription to our mastheads.
  • Annual gift voucher for Stan subscription.

Job Details

Job Description

Nine is undertaking a monumental project to unify our customer view across all media platforms, and we're looking for a Head of Sales CRM to lead the charge!

Reporting into the Head of Yield & Inventory, you will be the business-side product owner of our Sales CRM, serving as the voice of our national sales organisation. You'll also lead and mentor a small team of CRM specialists. Your mission will be to champion a new, multi-platform CRM, ensuring it's not only functional but also seamlessly integrated into the daily workflow of our sales teams.

Day to day you will:

  • Define the CRM's strategic roadmap, acting as the key business stakeholder and translating business requirements into clear development priorities.
  • Develop and execute a comprehensive change management and adoption strategy to embed the CRM into daily workflows, leading training and support initiatives.
  • Oversee the CRM's ongoing maintenance and improvement, prioritising feature requests based on business impact.
  • Provide senior leadership with data-driven insights to optimise sales processes.

Qualifications

What you’ll bring:

  • A seasoned Salesforce expert with proven experience in CRM strategy, possessing key certifications like Sales Cloud Consultant or Administrator.
  • A proven leader and change agent with a track record of driving enterprise-wide CRM adoption and delivering measurable improvements to sales workflows and data quality.
  • Strategic and commercially-minded, with a natural ability to translate senior business objectives into a tangible CRM roadmap.
  • Experience in media, advertising, or a related fast-paced industry is strongly preferred.
  • Proficient in using reporting and BI tools to develop KPIs, track performance and deliver actionable insights.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

  • 18 weeks paid parental leave with no distinction between primary and secondary carers.
  • Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
  • Digital newspaper subscription to our mastheads.
  • Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

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