Job Description
- Experience with CRM platforms.
- Own and execute the end-to-end retention strategy across key products and markets.
- Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift.
- Build and manage player segmentation for targeted, data-led communications.
- Collaborate with Product and Data to experiment with incentives, nudges, and triggers.
- Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and results.
- Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance.
- Act as the primary point of contact for retention.
- Minimum 2+ years’ experience in a Retention Lead/Management role.
- At least 2+ years’ experience in the Online Gaming industry is essential.
- Excellent written and verbal communication skills in English.
- Strong analytical mindset with a performance-driven approach to marketing.
- Comfortable working with data, customer segmentation, and automation tools.
- Proven people management skills with the ability to inspire and grow a team.
- Highly organised, proactive, and adaptable in a fast-moving environment.
- Remote first company in pursuit of sustainability
- A competitive salary
- Individual performance based bonuses every quarter
- 28 days paid annual leave
- Core working hours are 10am-3pm in your local time zone with flexibility outside of this
- Referral bonuses
- Flash bonuses
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
- Personalised support for recruitment process adjustments
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role
Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.
As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement. You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.
What you'll be doing
- Own and execute the end-to-end retention strategy across key products and markets
- Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift
- Build and manage player segmentation for targeted, data-led communications
- Collaborate with Product and Data to experiment with incentives, nudges, and triggers
- Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and results
- Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance
- Act as the primary point of contact for retention - with the potential to grow the function as impact scales
What you'll bring
- Degree-qualified in Marketing, Business, or a related field
- Minimum 2+ years’ experience in a Retention Lead/Management role
- At least 2+ years’ experience in the Online Gaming industry is essential
- Excellent written and verbal communication skills in English
- Strong analytical mindset with a performance-driven approach to marketing
- Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)
- Proven people management skills with the ability to inspire and grow a team
- Highly organised, proactive, and adaptable in a fast-moving environment
What’s In It For You
- 📍 Sporty is a remote first company in pursuit of sustainability
- 💰 A competitive salary + individual performance based bonuses every quarter
- 🌴 28 days paid annual leave
- ⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
- 📝 Referral bonuses & flash bonuses
- 💻 Top of the line equipment
- 🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
