International Marketing Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Ari Hills Building office

Overview

The International Marketing Manager will lead the strategy, planning, and execution for international marketing and buyer development initiatives for our exhibitions of ProPak Asia , Energy and Water portfolio. This role will oversee the Assistant Buyer Manager and collaborate closely with the Marketing Manager to drive international visitor promotion, strengthen our brand positioning, and ensure successful delivery of international visitor and buyer targets.

Key Responsibilities

1. Strategic Planning & Market Development

• Develop and implement international marketing strategies to attract overseas visitors and buyers, aligned with overall event objectives.
• Identify and prioritize target markets, industries, and buyer segments.
• Conduct market research to trends, opportunities, and competitive insights for international promotion.
• Build and maintain strong relationships with overseas associations, media partners, and industry networks.

2. Buyer Programmes

• Oversee the Hosted Buyer Programmes in collaboration with the Assistant Buyer Manager, ensuring the recruitment of high-quality buyers from target countries for PKA and ASEAN for energy portfolio.
• Define criteria, selection processes, and engagement strategies for hosted buyers.
• Manage end-to-end buyer programmes operations, including outreach, communication, and on-site arrangements.
• Evaluate post-event results to measure ROI and recommend improvements.

3. International Visitor Promotion

• Create and lead integrated marketing campaigns targeting international visitors across digital, offline, and partner channels.
• Negotiate and manage international media partnerships, barter agreements, and advertising placements.
• Develop compelling promotional content tailored to global audiences.

4. Stakeholder & Team Collaboration

• Report to Marketing Director and work closely Managers to ensure consistency in brand messaging and campaign execution.
• Partner with internal teams and external agencies to maximize international marketing impact.
• Supervise, mentor, and develop the Assistant Buyer Manager and other assigned team members.

5. Event-Time & On-Site Responsibilities

• Oversee the international visitor and buyer experience during the event, ensuring smooth registration, networking opportunities, and hospitality arrangements.
• Act as a senior point of contact for key international buyers and visitors.
• Monitor and resolve issues promptly to maintain a positive event experience.

6. Performance Analysis & Reporting

• Track and analyze KPIs related to international marketing campaigns and buyer programmes performance.
• Prepare regular reports with actionable insights and recommendations for future strategies.
• Manage assigned budgets effectively, ensuring optimal ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, International Business, or related field (Master’s degree preferred).
• Minimum 10 years’ experience in international marketing, business development, or event management, preferably in the exhibitions industry.
• Proven track record in developing and executing international visitor promotion campaigns.
• Strong leadership skills with experience managing teams and cross-functional projects.
• Excellent communication, negotiation, and relationship-building abilities.
• Ability to work in a fast-paced, deadline-driven environment.
• Willingness to travel domestically and internationally as required.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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