Manager, Marketing, Culture & Social
Job Summary
Job Description
Join Tinder's top-notch marketing team, impacting a global company from a small, elite team. Japan is a rapidly growing market where Tinder defines modern youth connections. We seek a Manager, Marketing, Culture & Social to boost business and brand perception in Japan. If you have global brand marketing experience and a passion for new technology, we encourage you to apply.
Must have:
- Conceptualize creative, culture-driven marketing campaigns to strengthen Tinder’s brand relevance and emotional connection with Gen Z in Japan
- Plan and execute integrated marketing activity for Tinder with ‘Always-on’ approach
- Drive user growth by leveraging social media, culture, viral elements, stunt activations, and impact-driven marketing campaigns
- Translate Gen-Z trends into user-first experiences and stay current with cultural trend to tackle brand problem in creative approach
- Directly/Indirectly manage day to day marketing operations on social, digital
- Own logistics of project plans including timelines, budgets, and reports
Good to have:
- 4-6 years of experience in social media, content or cultural marketing including events activations within youth culture and consumer tech industries
- Deep passion for Gen-Z culture in Japan and ability to leverage insights into compelling, high-impact brand narratives and experiences
- Proven track record of managing multiple, complex tasks simultaneously
- Ability to thrive in a fast-paced, global environment with autonomy, creativity, and strong sense of ownership
- Team player who holds themselves and others accountable
- Personal connection to Tinder and Match Group’s mission to spark meaningful connections
2 skills required
Job Details
In this role, you will:
- Conceptualize creative, culture-driven marketing campaigns to further strengthen Tinder’s brand relevance and emotional connection with Gen Z in Japan
- Plan and execute integrated marketing activity for Tinder with ‘Always-on’ approach
- Drive user growth by leveraging social media, culture, viral elements, stunt activations, and impact-driven marketing campaigns
- Translate Gen-Z trends into user-first experiences and stay current with cultural trend to tackle brand problem in creative approach
- Directly/Indirectly manage day to day marketing operations on social, digital
- Own logistics of project plans including timelines, budgets, and reports
We are looking for:
- 4~6 years of experience in social media, content or cultural marketing including events activations within industries such as youth culture and consumer tech
- Deeply passionate about Gen-Z culture in Japan, and can leverage those insights into compelling, high-impact brand narratives and experiences
- Skilled in effectively leveraging external resources (agencies and partners) to achieve desired business outcomes and engage target audiences
- Proven track record of managing multiple, complex tasks simultaneously
- Thrive in a fast-paced, global environment and works with autonomy, creativity, and a strong sense of ownership
- A great teammate, who holds themselves and others accountable
- Feel personally connected to Tinder and Match Group’s mission to spark meaningful connections for every single person
- Communicate fluently in Japanese and English
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