Manager - Marketing Operations

About Us

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.

InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at advertising.inmobi.com.

Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance’s smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at glance.com.

Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.

What will you be doing ?

Marketing Automation & Tech Stack Management

• Own and manage the marketing automation platform (HubSpot) and ensure its integration with CRM systems (Salesforce preferred).
• Design, build, and optimize end-to-end campaign workflows including email marketing, lead nurturing, and scoring logic.
• Manage integrations with tools like Comvergence, ZoomInfo, LinkedIn and others

Performance Measurement & Analytics

• Define and track key marketing KPIs including MQLs, lead velocity rate, funnel conversion rates, CAC, and ROI.
• Develop and maintain dashboards for campaign performance, attribution models, and pipeline influence metrics.
• Partner with RevOps to ensure marketing data is clean, structured, and mapped to revenue outcomes.

Process & Campaign Operations

• Build scalable marketing processes (lead lifecycle, campaign ops, budget tracking).
• Ensure SLA adherence between marketing and sales teams for lead handoffs and follow-ups.
• Standardize campaign briefs, tagging taxonomy, and UTM governance.

System Governance & Data Hygiene

• Maintain data quality and compliance (GDPR, CAN-SPAM) across platforms.
• Conduct regular audits of systems to ensure optimal performance, clean segmentation, and deduplication.
• Own user provisioning, system configurations, and marketing tech stack scalability.

Strategic Collaboration & Stakeholder Management

• Collaborate with content, growth, and demand gen teams to bring operational excellence to campaign execution.
• Partner with sales and SDR teams to refine lead scoring models and feedback loops.
• Act as the point of contact between marketing, analytics, and RevOps teams for all ops-related needs.

What is expected out of you?

• You have 8+ years’ experience in B2B marketing operations. You have experience with BI, Analytics, marketing technology tools like CRM, strategic planning and forecasting.
• Hands on experience with Hubspot and Salesforce
• You have strong interpersonal skills and project management abilities that help you work effectively across functions and programs
• You have an ability to identify gaps in data, analyze the problem, design data solutions and articulate requirements to the technical and business teams. You possess a good sense of managing “Big” and “Small” data, determining key aspects of the data that is useful to stakeholders.
• You have proven skills in customer insights, analytics, segmentation, modelling/prioritization, funnel optimization, test planning, marketing & campaign analysis
• You have experience in data integration and data quality processes.
• You are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like Excel and preferably MySQL, R, and Tableau
• You have an MBA or Bachelors degree in statistics/ science/ engineering or another quantitative field

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!