Market Research Manager

Company Description

We are seeking a proactive and detail-oriented Strategic Insights Specialist to play a key role in enabling sellers reach new clients, engage with our current clients, and strategize how to market new service and product features for the Strategic Analytics and Insights (SA&I) business.

Are you passionate about transforming data into compelling narratives that drive business success? Join our team and use your analytical skills to craft insightful, data-driven stories that engage regional sales teams, prospects, and clients.

You can grasp complexities and nuances of solutions portfolio and simplify differentiated capabilities into clear marketing content. Your storytelling abilities will produce engaging content and tools that help us stay ahead of the competition. We are looking for someone who is equal parts marketer and writer and has a firm understanding of how content creates demand. Someone who can take full ownership, uncover new opportunities, move quickly, and has a strong appetite for growth.

If you're ready to make a significant impact, we invite you to apply and become a vital part of our innovative team.

Job Description

• Support Business Partners with content development for their clients, creating a clear, engaging story and maintaining global brand voice and verbal identity
• Plan, build and deploy compelling and engaging content for our West Europe SA&I business, aligned to business objectives and supporting customer journey
• Analyze and interpret data to discover consumer insights and provide conclusions and recommendations.
• Provide insights and data to support creation of regional and global SA&I gift of content
• Assist in the preparation and customization of presentations for client meetings, ensuring materials are informative, engaging, and tailored to client needs.
• Use storytelling to create compelling and engaging presentations
• Create and/or adapt existing content based on sales insight, persona and segment
• Identify clients’ needs and gaps in our content and recommend new topics to help sellers engage with clients and leads
• Work with sales teams to ensure content such as marketing collateral, sales tools, and event collateral maintains brand voice and drives engagement with SA&I target audience
• Assist with insights content knowledge management and retention of content for future use
• Collaborate with campaign managers, insights team, and designers

Qualifications

• Minimum 3-5 years of relevant work experience; content marketing a plus
• Bachelor’s degree in business, marketing, or related field
• Strong analytical mind and excellent numerical skills
• Experience producing different types of written content and doing research using multiple sources
• A good understanding of B2B content, experience with consumer goods/FMCG (retail/manufacturing)
• Exceptional writing skills in a marketing and communication environment, including editing and proofreading
• High attention to detail with strong organizational skills
• Ability to manage multiple tasks in a fast-paced environment
• Excellent written and verbal communication skills in English
• Required software skills: MS Office Suite

Preferred knowledge & experience

• Familiarity with B2B marketing or market research
• Knowledge of NielsenIQ data or similar market research tools is a plus
• Experience with CRM software, Microsoft Dynamics, or PowerBI is a plus
• Fluent in one additional language is a plus

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion