Marketing Automation Specialist

We are looking for an individual with passion for writing, brand execution, and understands the impact of content distribution. In this role you will work across the business supporting the marketing, editorial, product, finance and commercial teams. You will be responsible for ensuring the smooth distribution of our content - to retail investor, reporting and providing recommendations based on data and analysis; and uploading content to relevant systems and working with the commercial team to develop monthly reconciliation reports. This role will be pivotal in ensuring that the Morningstar brand message is clearly and consistently communicated, and our partnerships remain strong

Responsibilities:

• Creation and ongoing maintenance/provision of marketing, editorial and communications collateral to support the AU business.
• Daily loading of articles to company website, portals, social media pages and distribution of database newsletters.
• Work with the Commercial Director to produce monthly reconciliation reports.
• Monitor content performance using analytics tools and regularly report on key metrics, making data-driven adjustments to the content strategy as needed.
• Create and manage a company content calendar including case studies, reports, research, blogs, checklists, infographics, webinars, and presentations.
• Curation of monthly performance reports for external partners, and internal stakeholders across all business units.
• Collaborate with the broader marketing team to ensure a consistently high-profile and high-quality association for the Morningstar brand for newsletter, social media website, client presentations.
• Co-ordinate preparation of review and reporting materials for internal and external audiences.
• Evaluate research and customer feedback to inform effective content solutions and user journeys.
• Use style guides, checklists and resources to deliver our brand’s tone of voice.
• Manage stakeholder and compliance feedback while maintaining customer friendly copy.
• Identify opportunities to improve the user journey and reduce customer effort.
• Manage and prioritise your projects from initial requirements to approvals.

The successful candidate can showcase:

• 2 + years’ experience in content marketing, copywriting working cross-functionally within an organisation
• Proven knowledge Google Analytics, Excel, and experience with CRM tools/marketing automation platforms (Eloqua preferred), and Content Management Systems
• Superior interpersonal, communication, writing, proof-reading and editing skills
• Educated to a degree level (or equivalent) with qualifications that demonstrate a keen interest in marketing and communications.
• A proactive and self-motivated attitude, with a willingness to adapt to changing priorities and embrace continuous learning.

The role is based in Sydney and reports to the Marketing Director

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We’ve found that we’re at our best when we’re purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.

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