Marketing Director

Description

THE ROLE:

We are seeking a passionate gaming storyteller with a proven track record of launching hit titles to lead our product marketing team.

WHO YOU ARE:

• A team leader accustomed to managing a team of marketing professionals across diverse disciplines
• A collaborator who can build consensus and drive direction across multiple departments
• Highly skilled storyteller who is capable of concisely walking through the marketing vision and consumer journey
• Understands the gaming ecosystem, with prior experience in marketing/publishing activities
• Knowledge of the product lifecycle of videogame titles
• Solid presentation skills – able to present to stakeholders at each level
• Demonstrated ability to grow a product or service by continuously seeking out and pursuing new opportunities.

WHAT YOU WILL DO:

• Build, mentor, and lead a high-performing marketing team, empowering them to excel in campaign development, execution, and analysis
• Manage the marketing budget across the assigned portfolio, ensuring cost-effectiveness and optimal resource allocation
• Foster strong relationships and collaboration with studio partners, business stakeholders, and external partners and agencies
• Create and execute strategic marketing plans for titles in the ProbablyMonsters’ portfolio
• Construct and present a concise and compelling marketing vision for the project and what the customer journey will be
• Assist in developing IP brand strategy, including both title and team branding
• Partner with development teams to conceptualize and define value propositions against competitor’s games
• Distill key insights from consumer trends to guide stakeholders with global launch and post-launch marketing plan
• Collaborate with internal teams to create & support global launch and post-launch marketing plans
• Iterate from player feedback, making actionable recommendations to development and other teams
• Manage specific web, consumer engagement, community team, social marketing initiatives
• Participate in the creation of style guides, product packaging, manual content, legal routing, customer service messaging, etc
• Deliver ongoing marketing analysis, making recommendations on refining strategies and engagement
• Conduct research on the gaming industry and target audience to understand their needs, preferences, and behaviors
• Execute first party platform & digital storefronts strategies
• Work closely with cross-functional teams such as game designers, developers, artists, and customer support to ensure that the game product meets customer needs and is aligned with company goals
• Track and analyze performance metrics such as sales revenue, customer acquisition cost, and user engagement to evaluate the success of marketing strategies and make adjustments as necessary
• Manage marketing budgets, allocate resources, and optimize spending to ensure the best return on investment
• Identify and develop partnerships and collaborations with other companies, influencers, or organizations to promote the game product and expand its reach
• Create and manage promotional campaigns such as email campaigns, social media advertising, and influencer marketing to increase brand awareness and drive sales as needed
• Communicate with stakeholders such as senior management, investors, and partners to provide updates on marketing initiatives and performance metrics as needed
• Participate in other cross company marketing initiatives as assigned, such as brand assurances, corporate public relations support, internal user research testing, cross title initiatives, etc.

QUALIFICATIONS:

• Bachelor’s degree and/or equivalent combination of education, training, and experience
• Experience leading marketing teams of multiple disciplines
• 10+ years of experience working with large marketing budgets
• Full campaign experience launching multiple games on modern consoles (Xbox, PlayStation, Switch, PC etc.)

PREFERRED SKILLS:

• Preferred experience working with large, cross-discipline teams
• Deep knowledge of video games for PC or console platforms, from indie to AAA blockbusters, Game Pass and PS Plus
• Expert-level understanding of traditional and digital marketing channels
• Exceptional communication, presentation, and negotiation skills to influence stakeholders at all organizational levels and build strong relationships with partners
• Strategic thinking, creativity, problem-solving abilities, and the capacity to innovate and adapt in a fast-paced and evolving environment.