Marketing Manager

Description

THE ROLE:

We are seeking a Marketing Manager who is a passionate gaming storyteller with a proven track record of launching hit titles to lead our product marketing team.

WHO YOU ARE:

• Highly skilled storyteller who is capable of concisely walking through the marketing vision and consumer journey
• Understands the gaming ecosystem, with prior experience in marketing/publishing activities
• Knowledge of the product lifecycle of videogame titles
• Solid presentation skills – able to present to stakeholders at each level
• Demonstrated ability to grow a product or service by continuously seeking out and pursuing new opportunities.

WHAT YOU WILL DO:

• Create and execute strategic marketing plans for titles in the ProbablyMonsters’ portfolio
• Construct and present a concise and compelling marketing vision for the project and what the customer journey will be
• Assist in developing IP brand strategy, including both title and team branding
• Partner with development teams to conceptualize and define value propositions against competitor’s games
• Distill key insights from consumer trends to guide stakeholders with global launch and post-launch marketing plan
• Collaborate with internal teams to create & support global launch and post-launch marketing plans
• Iterate from player feedback, making actionable recommendations to development and other teams
• Manage specific web, consumer engagement, community team, social marketing initiatives
• Participate in the creation of style guides, product packaging, manual content, legal routing, customer service messaging, etc
• Deliver ongoing marketing analysis, making recommendations on refining strategies and engagement
• Conduct research on the gaming industry and target audience to understand their needs, preferences, and behaviors
• Execute first party platform & digital storefronts strategies
• Work closely with cross-functional teams such as game designers, developers, artists, and customer support to ensure that the game product meets customer needs and is aligned with company goals
• Track and analyze performance metrics such as sales revenue, customer acquisition cost, and user engagement to evaluate the success of marketing strategies and make adjustments as necessary
• Manage marketing budgets, allocate resources, and optimize spending to ensure the best return on investment
• Identify and develop partnerships and collaborations with other companies, influencers, or organizations to promote the game product and expand its reach
• Create and manage promotional campaigns such as email campaigns, social media advertising, and influencer marketing to increase brand awareness and drive sales as needed
• Communicate with stakeholders such as senior management, investors, and partners to provide updates on marketing initiatives and performance metrics as needed
• Participate in other cross company marketing initiatives as assigned, such as brand assurances, corporate public relations support, internal user research testing, cross title initiatives, etc

QUALIFICATIONS:

• Bachelor’s degree and/or equivalent combination of education, training, and experience
• 5+ years of experience working with large marketing budgets
• Full campaign experience launching multiple games on modern consoles (Xbox, PlayStation, Switch, PC etc.)

PREFERRED SKILLS:

• Preferred experience working with large, cross-discipline teams
• Deep knowledge of video games for PC or console platforms, from indie to AAA blockbusters, Game Pass and PS Plus

About ProbablyMonsters™

ProbablyMonsters is a AAA independent video game company that aims to change the way games are made. We unite a diverse roster of development teams in a healthy, rewarding culture. We believe empowered creators build the most engaging games and deliver the best player experiences.

ProbablyMonsters is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Benefits:

• We provide a rich benefits package:
• Medical Coverage - health, dental, and vision paid at 100% for the employee and dependents are subsidized by the Company.
• Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance.
• 401(k) with an annual contribution by the Company.
• Paid holidays and vacation, bereavement leaves, and parental leave.

Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns with the Company.

Compensation:

• This is a full-time, benefits-eligible, exempt (salaried) position.
• In addition to base pay, employees in this role may be eligible for additional incentives, such as a sign-on bonus and short- and long-term incentives. Incentive compensation is not guaranteed.