Senior Product Marketing Manager

This role is for a Senior Product Marketing Manager with deep expertise in building, launching, and growing products in the video game and/or entertainment industries. You will lead global go-to-market strategy across multiple game properties, owning positioning, messaging, creative asset development, launch planning, and ongoing post-launch product marketing. This high-impact role requires a strategic thinker who collaborates with diverse teams, brings bold, player-centric ideas to life with minimal supervision, and drives integrated 360° campaigns.

Must Have

• Lead global product marketing strategy for multiple game titles.
• Distill consumer insights, competitive analysis, and industry trends into actionable recommendations.
• Define game value propositions, market segmentation, player personas, and go-to-market positioning.
• Build long-term marketing roadmaps including global launch strategies.
• Partner closely with game development teams to align product vision with marketing strategy.
• Collaborate with creative services to guide the creation of trailers, key art, and brand assets.
• Work with publishing, social, community, PR, and cross-functional marketing partners.
• Manage and collaborate with external social, community, creative, media, and research agencies.
• Work with first-party platform partners (PlayStation, Xbox, Steam, Epic) for co-marketing.
• Define marketing components of business plans including global forecasts and pricing strategy.
• Track product performance metrics, campaign KPIs, and player behavior.
• Provide actionable player feedback and insights to development and publishing stakeholders.
• 6+ years of product marketing or brand marketing experience in video game or entertainment industries.
• Proven experience leading end-to-end global marketing strategies for at least one major gaming or entertainment product.
• Strong track record shaping product stories, player journeys, and franchise positioning.
• Demonstrated ability to collaborate with game development teams, creative services, publishing groups, and cross-functional partners.
• Experience working with or managing external creative, community, and social agencies.
• Strong mix of creative thinking, strategic insight, and player-first perspective.
• Excellent verbal, written, and presentation skills, including ability to influence at all levels.
• Deep familiarity with PC/console gaming and understanding of player motivations and segments.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Good to Have

• Experience supporting new IP launches and live-service games.
• Background in consumer insights, player research, or analytics.
• Experience working with global markets and international publishing partners.
• Understanding of digital storefronts, first-party platform ecosystems, and marketplace dynamics.
• MBA or advanced degree.

Perks & Benefits

• Medical Coverage (health, dental, and vision)
• Healthcare spending accounts
• Dependent care spending accounts
• Life and AD&D insurance
• 401(k) with an annual contribution by the Company
• Paid holidays and vacation
• Bereavement leaves
• Parental leave
• Short- and long-term incentives

DFW, Texas Dallas, Texas

Description

THE ROLE:

We are seeking a Senior Product Marketing Manager with deep expertise in building, launching, and growing products in the video game and/or entertainment industries. This role will serve as the critical connector between the game, internal development teams, creative services, publishing, external agencies, and the broader world. You will lead global go-to-market strategy across multiple game properties - owning positioning, messaging, creative asset development, launch planning, and ongoing post-launch product marketing. This is a high-impact role ideal for someone who thrives in fast-paced environments, collaborates with diverse teams, and brings bold, player-centric ideas to life with minimal supervision.

WHO YOU ARE:

• A visionary storyteller who can elevate a game’s identity and bring its world to life for players.
• A strategic thinker who balances creative ambition with data-driven decision-making.
• A relationship builder who thrives at the intersection of development, creative, publishing, and external partners.
• Comfortable owning major decisions and executing with minimal oversight.
• Passionate about gaming culture, player behavior, and industry trends.
• Obsessed with delivering marketing that feels authentic, impactful, and player-first.
• A problem-solver who anticipates challenges and proactively drives solutions.

WHAT YOU WILL DO:

• Lead the global product marketing strategy for multiple game titles - from early development through launch and post-launch operations.
• Distill consumer insights, competitive analysis, and industry trends into actionable recommendations for game development, creative direction, and publishing priorities.
• Define game value propositions, market segmentation, player personas, and go-to-market positioning.
• Build long-term marketing roadmaps including global launch strategies, creative campaigns, and post-launch live-service engagement plans.
• Partner closely with game development teams to align product vision, messaging, features, and player experience with marketing strategy.
• Collaborate with creative services to guide the creation of trailers, key art, gameplay captures, brand assets, style guides, and promotional materials.
• Work with publishing, social, community, PR, and cross-functional marketing partners to drive integrated 360° campaigns.
• Ensure alignment across stakeholders - including leadership - through clear communication, insights, and planning frameworks.
• Manage and collaborate with external social, community, creative, media, and research agencies, ensuring high-quality execution and brand consistency.
• Work with first-party platform partners (PlayStation, Xbox, Steam, Epic, etc.) to develop and optimize co-marketing and promotional opportunities.
• Support licensing, retail, and channel marketing teams with product, messaging, and asset delivery.
• Key art, trailers, and campaign creative.
• Messaging architecture, taglines, brand voice, and marketing copy.
• Paid and owned media assets.
• Community-facing materials, dev blogs, and PR messaging.
• Ensure consistent brand identity and creative quality across all touchpoints.
• Define marketing components of business plans including global forecasts, pricing strategy, competitive landscape, and product lifecycle recommendations.
• Track product performance metrics, campaign KPIs, and player behavior to refine ongoing strategy.
• Provide actionable player feedback and insights into development and publishing stakeholders to enhance future updates and campaigns.
• Collaborate with community and social media teams to build programs that deepen player engagement and expand audience reach.
• Support developer updates, content cycles, and seasonal releases with aligned positioning and messaging.
• Ensure product marketing supports a thriving creator and influencer ecosystem.
• Reinforce the studio’s creative principles, mission, and storytelling vision across all internal and external communications.
• Serve as spokesperson for your assigned product when engaging with partners, collaborators, and stakeholders.

QUALIFICATIONS:

• 6+ years of product marketing or brand marketing experience in the video game or entertainment industries.
• Proven experience leading end-to-end global marketing strategies for at least one major gaming or entertainment product.
• Strong track record shaping product stories, player journeys, and franchise positioning.
• Demonstrated ability to collaborate with game development teams, creative services, publishing groups, and cross-functional partners.
• Experience working with or managing external creative, community, and social agencies.
• Strong mix of creative thinking, strategic insight, and player-first perspective.
• Excellent verbal, written, and presentation skills, including ability to influence at all levels.
• Deep familiarity with PC/console gaming—from indie to AAA titles—and understanding of player motivations and segments.
• High-energy self-starter who thrives with autonomy and brings structure to ambiguous environments.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

PERFERRED SKILLS:

• Experience supporting new IP launches and live-service games.
• Background in consumer insights, player research, or analytics.
• Experience working with global markets and international publishing partners.
• Understanding of digital storefronts, first-party platform ecosystems, and marketplace dynamics.
• MBA or advanced degree is a plus.

About ProbablyMonsters™

ProbablyMonsters is a AAA independent video game company that aims to change the way games are made. We unite a diverse roster of development teams in a healthy, rewarding culture. We believe empowered creators build the most engaging games and deliver the best player experiences.

ProbablyMonsters is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Benefits:

• We provide a rich benefits package:

• Medical Coverage - health, dental, and vision.
• Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance.
• 401(k) with an annual contribution by the Company.
• Paid holidays and vacation, bereavement leaves, and parental leave.

Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns with the Company.

Compensation:

• This is a full-time, benefits-eligible, exempt (salaried) position.
• The full salary range for this position is $102,000 - $149,000 per year. When an offer is made, many factors are considered, such as your unique experience and skills, where you live, where the work will be performed, what similar jobs pay, and internal equity.
• In addition to base pay, employees in this role may be eligible for additional incentives, such as short- and long-term incentives. Incentive compensation is not guaranteed.

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