Staff Solution Marketing Manager, Multi Omics

This role is responsible for developing total solutions for multi-omics products, including market assessment, understanding customer requirements, and establishing stakeholder relationships. The manager will implement go-to-market strategies, work with cross-functional teams to create compelling messaging, generate demand, and enable the sales team through guidance, tools, and training. The position focuses on driving customer adoption and business growth in the multi-omics space.

Must Have

• Develop total solutions for multi-omics products
• Assess market dynamics and understand customer requirements
• Establish relationships with KOLs, research institutions, government bodies, and internal Illumina resources
• Implement go-to-market strategies for the region
• Work with cross-functional teams for compelling messaging and positioning
• Create awareness and generate demand for Illumina products
• Enable the sales team through guidance, tools, and training
• Serve as primary region point of contact for multi-omics technologies
• Provide in-depth market analysis and insight to Illumina
• Coordinate planning and execution of segment product launches
• Coordinate marketing communications and promotional activities
• Execute or coordinate local events (conferences, tradeshows, seminars)
• Work with sales team to achieve sales targets
• Assist field sales in positioning and identifying target customers
• Deliver effective training and sales enablement tools
• Ensure technical competence of segment managers and marketing deliverables
• Define and manage segment budgets and priorities

Good to Have

• Master or PhD degree in life sciences, biotechnology, or related field

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Summary:

This role will be responsible for developing total solution for multi omics products. The main tasks include assessment of the market dynamics, understanding customer requirements, and establishing relationships with stakeholders (KOLs, research institutions, government bodies, and internal Illumina resources) in order to establish and implement a go-to-market strategy for the region. Also, the role involves working with the cross-function teams to establish compelling messaging and positioning for Illumina products, create awareness, generate demand, and enable the sale team through guidance, tools and training.

Position Responsibilities:

• Primary region point of contact for utilization of Illumina technologies in multi omics including single-cell, proteomics, and spatial omics, facilitating inbound and outbound communication, and ensuring alignment with internal stakeholders
• Solicit and consolidate inputs from customers and field staff within the region to provide in-depth market analysis and insight to Illumina regarding customer and market issues
• Provide information and guidance to the revenue planning, marketing planning, etc.
• Coordinate the planning and execution of segment product launches within the region
• Coordinate the planning and execution of other marketing communications and promotional activities including online and offline advertising, publications, webinars and collateral, product bundles, cross promotions, and trade-ins, both directly and through sales channels
• Execute or coordinate local events such as major conferences and tradeshows, seminars, user meetings and product launch events
• Work together with sales team to achieve sales target
• Assist field sales in providing guidance for positioning and identifying target customers
• Deliver effective training and sales enablement tools to help our TAMs/SCP be more efficient and effective
• Ensure technical competence of segment managers and marketing deliverable is maintained at a high standard
• Define and manage segment budgets and priorities for all the above activities

Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.

Position Requirements:

• Strong understanding of multi-omics technologies (single-cell, proteomics, spatial omics) and their applications.
• Proven ability to craft and execute solution strategies that drive customer adoption and business growth.
• 3+ years of experience in marketing, sales and/or technology in life sciences, or related industries preferred
• Excellent communication (verbal and written) skills
• Strong presentation skills
• Fluent in English and Chinese (verbal and written)

All listed requirements are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities.

Preferred Experience/Education/Skills:

• Master or PhD degree in life sciences, biotechnology, or related field