Senior Marketing & Proposition Manager

Lead the creation and growth of breakthrough consumer propositions that define the future of the venture. You’ll discover new spaces, turn insights into opportunity, and shape ideas into scalable market successes. You’ll combine strategic clarity, creativity, and data-driven experimentation to design propositions that consumers love — and bring them to life through powerful marketing and communication. You are both a strategic architect and a market maker, crafting propositions and GTM plan that move hearts, drive adoption, and create lasting impact. This role involves proposition leadership, rapid validation, go-to-market strategy, cross-functional influence, and lifecycle optimization.

Must Have

• Identify untapped consumer tensions, trends, and opportunity spaces.
• Define value propositions, positioning territories, benefit hierarchies, and claims frameworks.
• Collaborate closely with commercial and operation teams.
• Lead a culture of learning and speed using agile, AI-enabled, and digital testing tools.
• Design and interpret experiments to reduce risk and accelerate market fit.
• Translate proposition drivers into clear go-to-market blueprints.
• Partner with the Marketing Communication Manager for effective marketing campaigns.
• Partner with Product, Innovation, and Commercial teams to shape MVP features and pricing strategies.
• Drive alignment and advocacy for propositions across the organization.
• Monitor in-market performance, consumer sentiment, and category dynamics.
• Evolve proposition and communication levers to improve conversion, loyalty, and advocacy.
• 5+ years of experience in marketing, brand, or proposition management.
• Skills in agile experimentation, rapid validation, and leveraging AI and digital tools.
• Proven track record of creating and launching propositions with measurable business and brand impact.
• Strong command of consumer insight, positioning, messaging, and claims development.
• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Exceptional storytelling, influencing, and leadership skills.

Job Title

Senior Marketing & Proposition Manager

Job Description

Senior Marketing & Proposition Manager (Netherlands, Amsterdam)

Lead the creation and growth of breakthrough consumer propositions that define the future of the venture. You’ll discover new spaces, turn insights into opportunity, and shape ideas into scalable market successes. You’ll combine strategic clarity, creativity, and data-driven experimentation to design propositions that consumers love — and bring them to life through powerful marketing and communication.

You are both a strategic architect and a market maker, crafting propositions and GTM plan that move hearts, drive adoption, and create lasting impact.

Your role:

1. Proposition Leadership & Discovery

• Identify untapped consumer tensions, trends, and opportunity spaces — transforming them into bold, insight-led propositions.
• Define value propositions, positioning territories, benefit hierarchies, and claims frameworks that inspire product and communication development.
• Collaborate closely with commercial, and operation teams to ensure proposition intent is carried through the full consumer experience.

2. Rapid Validation & Experimentation

• Lead a culture of learning and speed: use agile, AI-enabled, and digital testing tools to validate desirability, messaging, and creative early.
• Design and interpret experiments (concept tests, smoke tests, prototype feedback loops) to reduce risk and accelerate market fit.
• Continuously evolve propositions based on consumer feedback, performance data, and competitive signals.

3. Go-to-Market Strategy & Communication

• Translate proposition drivers into clear go-to-market blueprints — target segments, channel strategy, creative briefs, and communication strategy.
• Partner with the Marketing Communication Manager to bring propositions to life through effective marketing campaign.
• Ensure all downstream marketing and activation remain true to the core consumer promise and strategic intent.

4. Cross-Functional Influence

• Partner with Product, Innovation, and Commercial teams to shape MVP features, claims feasibility, and pricing strategies.
• Drive alignment and advocacy for propositions across the organization — from development through to launch and lifecycle growth.

5. Lifecycle Optimization

• Monitor in-market performance, consumer sentiment, and category dynamics to identify opportunities for optimization.
• Evolve proposition and communication levers to improve conversion, loyalty, and advocacy across the customer journey.

You're the right fit if:

• You’ve acquired 5+ years of experience in marketing, brand, or proposition management within consumer goods, beauty, durables, or lifestyle sectors.
• Your skills include agile experimentation, rapid validation, and leveraging AI and digital tools for faster, smarter learning.
• Proven track record of creating and launching propositions that deliver measurable business and brand impact, and also proven track record in building impactful marketing campaign
• Strong command of consumer insight, positioning, messaging, and claims development.
• You have a Bachelor’s or Master’s degree in Marketing, Business, or related field. (OR Minimum 3 years of experience with Master's in areas such as Marketing, Communication, Sales, Business Administration or equivalent.)

• You’re an Exceptional storytelling, influencing, and leadership skills — able to align diverse teams behind a compelling vision

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

(This is an office role.)

About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.