Marketing Manager

1 Month ago • 5-7 Years • Marketing

Job Summary

Job Description

The Marketing Manager role involves developing and executing strategic marketing plans to attract and retain customers. This includes leading programs for strategic partners, high-value accounts, and Trade Solution Providers. Responsibilities include partner marketing, account-based marketing (ABM), and campaign execution across the customer lifecycle. The role involves collaborating with various teams to develop and activate targeted campaigns, manage the end-to-end campaign lifecycle, ensure consistent messaging, and track campaign performance. The role requires a candidate with 5-7 years of B2B marketing experience focusing on partner marketing, ABM, or ecosystem engagement. The candidate should also have experience with CRM, marketing automation, and ABM tools, and strong organizational skills.
Must have:
  • 5-7 years of B2B marketing experience
  • Experience in partner marketing, ABM, or ecosystem engagement
  • Understanding of Trade Solution Providers
  • Proven success in multi-channel campaigns
  • Excellent collaboration skills
Good to have:
  • Experience with CRM (e.g., Salesforce)
  • Experience with marketing automation (e.g., Marketo, HubSpot)
  • Experience with ABM tools (e.g., 6sense, Demandbase)
  • Strong organizational skills
  • Proactive mindset
Perks:
  • Great compensation package
  • Private health & dental insurance
  • Corporate discounts
  • Career development through Dentsu University
  • Free access to LinkedIn Learning
  • 29+ days of annual leave
  • Opportunity to volunteer for up to 2 days per year
  • Hybrid working schedule

Job Details

The purpose of this role is to develop, implement and execute strategic marketing plans and tactics for the organisation (or lines of business and brands within an organisation) in order to attract potential customers and retain existing ones.

Job Description:

We are looking for a Spanish speaker based in Barcelona.

About the Role

 

We are looking for a results-driven Marketing Manager to lead marketing programs that engage strategic partners, high-value accounts, and Trade Solution Providers as part of our extended customer ecosystem. This role combines partner marketing, account-based marketing (ABM), and campaign execution to support customer acquisition, partner enablement, and go-to-market impact. 

You’ll collaborate closely with sales, partnerships, product marketing, and content teams to develop and activate targeted campaigns. These campaigns will support the full relationship lifecycle — from awareness and acquisition to onboarding and growth — across key partner types, including strategic alliances, channel partners, and trade solution providers. 

 

Key Responsibilities 
 

Partner & Ecosystem Marketing 

  • Plan and deliver co-marketing programs with strategic partners, including Trade Solution Providers, to amplify shared value propositions. 

  • Develop marketing toolkits and campaign assets to support partner-led and co-branded activation across digital, content, and events. 

  • Drive partner awareness and education by highlighting joint solutions, use cases, and success stories through owned and earned media. 

  • Support partner recruitment and onboarding with targeted communications and enablement campaigns. 
     

Account-Based Marketing (ABM) 

  • Lead ABM programs targeting priority accounts across industry verticals and regions, including Trade Solution Providers and enterprise buyers. 

  • Personalize messaging and experiences based on account insights, buyer roles, and business needs. 

  • Work closely with sales and business development teams to align ABM tactics with territory plans and pipeline goals. 

  • Use data, CRM, and intent tools to prioritize outreach and refine campaign targeting. 
     

Campaign Planning & Activation 

  • Build and execute integrated marketing campaigns across email, digital, events, and social media — tailored by partner type or account segment. 

  • Manage the end-to-end campaign lifecycle, including creative briefing, timeline management, and stakeholder approvals. 

  • Ensure consistent messaging and brand experience across all touchpoints, in line with global marketing strategy. 
     

Performance & Optimization 

  • Track and report on partner and ABM campaign performance using KPIs such as engagement, influenced pipeline, and partner activation. 

  • Analyze results and feedback to continuously optimize programs and share insights with stakeholders. 

 

Qualifications 

  • 5–7 years of experience in B2B marketing, ideally with a focus on partner marketing, ABM, or ecosystem engagement. 

  • Strong understanding of Trade Solution Providers and how they operate within broader partner and customer networks. 

  • Proven success delivering targeted, multi-channel campaigns that drive measurable impact. 

  • Excellent collaboration skills across sales, channel, and marketing teams. 

  • Experience with CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and ABM tools (e.g., 6sense, Demandbase) preferred. 

  • Strong organizational skills, attention to detail, and a proactive mindset. 

  • Comfortable in fast-paced, high-growth environments with evolving priorities. 

A few of the benefits

  • You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning 

  • 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days) 

  • We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years 

  • You'll have a hybrid working schedule

 

Inclusion and Diversity

 

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. 

 

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams

 

#LI-Hybrid

Location:

Barcelona - Av Diagonal 177

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

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