Marketing Manager m/w/d

MARKETING MANAGER m/w/d

Ulm, Germany (hybrid)

Employee

Marketing Manager

We are a leading provider of metaverse solutions that revolutionize collaboration, training, and learning in corporate metaverses. We develop and market products and services that connect and allow people, objects, and information to interact in virtual 3D worlds. We use the latest technologies and innovations in AI, XR, and virtual 3D worlds to create immersive and realistic experiences for our B2B customers such as Porsche, Olympus, Bosch, Bundeswehr, Bayer, Siemens, Fraunhofer, Fresenius, ABP, and many more.

We are 50 people - and are constantly growing.

Tasks

At TriCAT, you have the opportunity to participate in exciting and innovative projects and contribute your own ideas. You are responsible for the development, execution, and evaluation of marketing campaigns that strengthen our brand and image and inspire our customers. You work closely with our project managers, developers, designers, and Customer Success Experts. You make potential customers enthusiastic about our product and convince them of the advantages and added value we can offer them.

It remains exciting – you are responsible for:

• the co-development and implementation of an innovative and holistic marketing strategy.
• the planning and control of targeted marketing campaigns and the use of specific marketing instruments.
• the creation of market and competitor analyses as well as the identification of trend topics in the areas of virtual 3D worlds, corporate metaverse, and the use of AI in these areas.
• the definition of clear marketing KPIs for success measurement and continuous improvement.
• the production of professional content assets such as newsletters, whitepapers, templates, and blog articles.
• the organization of trade fairs and other events.

Qualification

MUST HAVES

• A completed degree in Marketing, Communication, Media or a comparable qualification.
• At least four years of professional experience in a customer-oriented marketing function, ideally in the IT industry.
• Profound project and strategic marketing knowledge.
• Proven success in developing and implementing marketing strategies.
• You are empathetic and communicative and passionately and easily argue your ideas in German and English, even in larger groups and with stakeholders.
• Very good knowledge and experience in online marketing, social media, SEO, SEM, content marketing, email marketing.
• Terms like CMS, Lead Nurturing, Dynamic Ads are not new to you.
• You are familiar with the digital world, closely follow new trends and developments, and know how different target groups move within it.
• Creativity, strong communication skills, teamwork, and a high degree of self-initiative are among your strengths.
• Language is one of your most important tools, and you can inspire people with your excellent writing skills.
• Very good German and English language skills, both written and spoken.
• In conjunction with creativity, you have an analytical, structured, and conceptual way of thinking, and you work in a results-oriented and customer-focused manner.

Benefits

WE OFFER YOU

a future-oriented workplace with exciting tasks, attractive additional benefits, and a balanced work-life balance in a great team that supports you and grows with you. And all this in one of the most popular regions in Germany's city rankings. FOCUS-BUSINESS has recognized us as a "Top Employer for SMEs" for 2019, 2020, and 2021.

Already in the preboarding phase, i.e., after signing the contract, you will receive a detailed onboarding plan from your mentor with exact times and contact persons for your on-site onboarding in Ulm for an uncomplicated start with us. In this plan, you will also receive the access data for the TriCAT INFOTHEK. There you will find all information about TriCAT that you need for your first days with us.

As soon as you have received your TriCAT email address, you can immediately participate in the TriCAT benefits programs.

Are you ready to contribute your full commitment and knowledge?

Then we should definitely get to know each other!