Marketing Manager, Product & Solutions Marketing, Greater China

About Springer Nature

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About the Role

This role is responsible for Product & Solutions marketing planning for China, with a focus on Impact Solutions, driving joint success for our strategic business goals for solutions in China through localized, high-impact marketing programs, in close collaboration with other teams within marketing and beyond.

Role Responsibilities:

• Collect and consolidate required input from global Marketing Strategy/Planning and relevant strategic business units where appropriate.
• Plan, develop, and execute strategic marketing campaigns that support business objectives and promote our products & solutions along customer journeys – from awareness to loyalty and advocacy. Focus on improving conversion rates and ROI, as measured by increased brand awareness, audience growth, acquisition of high-quality sales leads, and enhanced customer engagement & success.
• Serve as the bridge between marketing/product/operations teams, aligning client needs with product offerings and integrating them into the local market ecosystem. Coordinate business priorities and deliver marketing support that drives commercial pipeline and customer value.
• Lead a flagship digital marketing initiative aimed at significantly expanding audience reach and engagement across key communication platforms, in close collaboration with internal stakeholders and external agencies/vendors. Ensure high-quality, on-brand, and data-driven campaign execution via both owned and earned channels, while managing budget and resources effectively.
• Develop positioning and content strategies based on a strong understanding of audience motivations in the academic, research, and professional services sectors. Deliver content-led marketing programs and promote relevant Solutions products (e.g. Careers and Training) through B2C2B journeys.
• Proactively drive or support other marketing initiatives within the division, including integrated campaigns and cross-promotions, etc. that align with broader departmental goals.
• Stay current with regional digital and social amplification trends, platforms, and audience behavior. Provide ongoing input into channel strategy and audience engagement tactics to continuously refine our approach.

Key relationships

• Multiple teams’ part of the Research Marketing organization
• All teams in China Regional Marketing
• Global and local business units in Solutions and Commercial Partnerships
• Impact Solutions Leadership
• Other relevant functional teams

Experience, Skills & Qualifications:

• Bachelor’s degree or above in Marketing, Communications, Business, or related fields.
• Excellent communication & presentation skills in front of / virtual to global audiences & proven track record to work globally.
• Must be able to work to tight deadlines and anticipate and react quickly to changing priorities.
• Solid experience (5+ years) in b2b marketing functions, including campaign development, product/solutions marketing, social media promotion, and project execution.
• Proven track record in marketing solutions or services, targeted at professional, academic or institutional audiences, particularly within the publishing, education, talent acquisition, or research sector, will be valued.
• Familiar with digital communication platforms in Greater China (e.g. WeChat public account or similar) with hands-on experience designing or supporting marketing campaign promotions across such channels.
• Strong experience in stakeholder management and cross-team collaboration, with a positive, change-oriented mindset, plus the ability to build and maintain successful client relationships.
• Able to self-organize, priorities, multitask, and work under pressure.
• Strong interpersonal and team collaboration capabilities. Able to inspire others through professional conduct and proactive behavior.
• Fluent in both Mandarin and English, written and spoken.
• Proficient in using a wide range of tools to support campaign delivery, reporting, and performance analysis.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here: https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion.

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