Marketing Science Analyst, eCommerce

1 Month ago • 1-2 Years • Marketing • $80,000 PA - $120,000 PA

Job Summary

Job Description

AppLovin is seeking a Marketing Science Analyst to join the Product Partnerships team. This role involves driving measurement strategy, demonstrating platform ROI, and developing best practices for client growth in eCommerce advertising. The analyst will collaborate with research science, engineering, product, business development, and analytics teams. Key responsibilities include developing strategic initiatives, improving advertising effectiveness through robust measurement, designing tests, analyzing data for direct response and brand impact, and conducting custom studies. The role also involves cross-functional collaboration to identify new features and translating complex data into actionable insights for stakeholders.
Must have:
  • Support client teams in developing strategic initiatives and "learning agendas" to enhance business outcomes through innovative measurement techniques.
  • Assist internal and external stakeholders in adopting robust measurement practices to improve advertising effectiveness.
  • Participate in designing tests and analyzing complex data sets to evaluate advertising effectiveness, covering direct response and brand impact.
  • Conduct exploratory analysis and custom studies to assess marketing strategies, delivering clear insights for practical business applications.
  • Collaborate cross-functionally to identify opportunities for new features, products, and strategic partnerships.
  • Translate complex data analyses into clear, actionable insights for diverse stakeholders through concise communication and compelling storytelling.
  • Contribute to developing white papers, thought leadership, and educational content related to measurement strategies and performance marketing.
  • Educate clients, agencies, and industry stakeholders about AppLovin's advertising, measurement, and research capabilities.
Good to have:
  • Internship or professional experience related to eCommerce or digital advertising
  • Exposure to industry measurement methodologies (e.g., attribution models, incrementality testing, geolift)
  • Familiarity with machine learning techniques applied to marketing measurement
  • Genuine passion for AppLovin’s mission and online advertising ecosystem
Perks:
  • Competitive total compensation package with a pay for performance rewards approach
  • Equity (depending on position)
  • Dental benefits
  • Vision benefits
  • Other benefits

Job Details

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com

.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE

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AppLovin is looking for an intellectually curious, highly adaptable, and quick-learning Measurement Science Analyst to join our Product Partnerships team. In this role, you will learn and drive measurement strategy, help demonstrate the ROI and value of our platform, and develop best practices that accelerate growth for both our clients and our eCommerce advertising business. Reporting directly to the Head of Product Partnerships, you'll collaborate closely with research science, engineering, product, business development, and analytics teams, making a tangible impact from day one.

Key Responsibilities

  • Support client teams in developing strategic initiatives and "learning agendas" to enhance business outcomes through innovative measurement techniques.
  • Assist internal and external stakeholders in adopting robust measurement practices to improve advertising effectiveness.
  • Participate in designing tests and analyzing complex data sets to evaluate advertising effectiveness, covering direct response and brand impact.
  • Conduct exploratory analysis and custom studies to assess marketing strategies, delivering clear insights for practical business applications.
  • Collaborate cross-functionally (Product, Engineering, Business Development, Marketing) to identify opportunities for new features, products, and strategic partnerships.
  • Translate complex data analyses into clear, actionable insights for diverse stakeholders through concise communication and compelling storytelling.
  • Contribute to developing white papers, thought leadership, and educational content related to measurement strategies and performance marketing.
  • Learn to educate clients, agencies, and industry stakeholders about AppLovin's advertising, measurement, and research capabilities.

Minimum Qualifications

  • Master's degree (or equivalent) in a quantitative discipline (e.g., Data Science, Statistics, Economics, Behavioral Science, Computer Science).
  • 1-2 years of relevant experience in data analysis, statistical methods, or quantitative research.
  • Proficiency in analyzing and manipulating data sets using tools like Python, SQL, R, MATLAB, or Hive.
  • Strong ability to communicate technical concepts clearly to a non-technical audience through concise story-telling.
  • A proactive, curious mindset with a passion for continuous learning and adapting quickly in a dynamic environment.
  • Excellent problem-solving skills and the ability to rapidly grasp complex concepts.

Preferred Qualifications

  • Internship or professional experience related to eCommerce or digital advertising.
  • Exposure to industry measurement methodologies (e.g., attribution models, incrementality testing, geolift).
  • Familiarity with machine learning techniques applied to marketing measurement.
  • Genuine passion for AppLovin’s mission and online advertising ecosystem.

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