Media Lead - LinkedIn Ads Specialist
Job Summary
Job Description
- 3-4 years experience managing LinkedIn ad campaigns.
- Expertise in media planning, strategy, and execution.
- Strong proficiency with GA4 for campaign tracking.
- Familiarity with Google Ads Manager and Facebook Ads Manager.
- Ability to analyze large datasets and derive insights.
- Strong organizational skills for campaign management.
- Excellent verbal and written communication skills.
3 skills required
Job Details
Responsibilities:
- Develop data-driven media plans aligned with clients' objectives.
- Define audience segmentation, targeting strategies, and budget allocation.
- Set up, monitor, and optimize ad campaigns across LinkedIn Ads, Google Ads and Meta platforms (Facebook, Instagram).
- Ensure delivery against KPIs such as ROAS, CTR, and CPA.
- Conduct A/B tests to improve campaign performance and ad creatives.
- Utilize GA4 for comprehensive campaign tracking and insights.
- Generate detailed performance reports with actionable recommendations for clients.
- Work closely with internal teams to align messaging and campaign objectives.
- Communicate effectively with clients, providing updates and insights regularly.
Requirements:
- 3-4 years of hands-on experience managing LinkedIn ad campaigns.
- Proven expertise in media planning, strategy, and execution.
- Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
- Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
- Ability to analyze large datasets and derive actionable insights.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
- Excellent verbal and written communication skills.
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About The Company
Schbang is a Creative, Media & Technology Transformation Company founded in 2015 by Harshil Karia, Sohil Karia & Akshay Gurnani. Our team of 1000+ Schbangers spread across Mumbai, Delhi, Bangalore & London, UK has served 300+ brands in the last 8 years.
Our name, derived from the phrase “We Bring the Whole Shebang'” is a testament to our belief in providing complete end-to-end solutions to our partners. Our services include Digital Content, Social Media, SEO, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Market Research, Brand Identity and more.
As a Google Premier Partner, Adobe Solution Partner, HubSpot Certified Partner and Zoho Premium Partner, we’re equipped with the best tech & media stack to service our partners’ cross-platform requirements.
Young Schbangers have done some exciting and award-winning integrated work for brands like Marvel, Britannia, Mattel, Hinduja Group, Fevicol, Jio, Ashok Leyland, Akasa Air, Unacademy, Myntra, PayTM Money, BBLUNT, Godrej Nature's Basket, Finolex Pipes, Porsche, Fevicol, Philips, Baskin Robbins, Syska, NIVEA, Amazon, MAC Cosmetics and more.
With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!
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