Media Manager
Job Summary
Job Description
The Media Manager will lead omni-channel E2E media planning, co-create media ecosystems, and achieve KPIs to boost brand preference and market share. This role involves managing campaign performance, coordinating with agencies and internal teams, reporting on media mix and budget, and driving data-based optimization for ROI. The manager will ensure execution excellence in campaign activation, media planning, e-commerce, and performance media.
Must have:
- Focus on omni-channel E2E media planning.
- Co-create media ecosystem and targets to achieve KPIs.
- Lead to achieve media KPIs and contribute to brand growth.
- Act as single point of contact for campaign performance.
- Brief and coordinate external agencies and internal teams.
- Report media mix, budget, and performance; drive analytics.
- Drive execution excellence for campaign activation, media planning, E-Commerce, and performance media.
- Master or Bachelor's degree in Marketing, Business Administration, or related field.
- +8 years of media or performance marketing experience.
- Demonstrated track record in managing large and complex projects.
- Solid digital marketing background with focus on data analytics and/or e-commerce.
- Goal-oriented mindset.
4 skills required
Job Details
Job Description
- Focus on omni-channel E2E media planning to support business target. Co-create the media ecosystem and targets to achieve overall KPI's.
- Lead (leading, consulting and coaching) to achieve media KPIs and contribute to the growth our brand preference and market share.
- Acts as single point of contact of campaign performance manager, including in-take media brief, media plan, media KPI setting, spot plan and media execution. Brief and co-ordinate all external agencies and/ Philips internal teams (BMC, BCC and consume mktg)
- Report media mix, media budget allocation, media performance, and drive analytics to support data-based decision-making processes, ongoing optimization, and ROI improvements.
- Drive execution excellence for campaign activation, media planning, E-Commerce and performance media
Requirements
- Master or Bachelor's degree in Marketing, Business Administration, or related field.
- +8 years of media or performance mktg related experience in Marketing function.
- Demonstrated track record of successful ability to manage large and complex projects or engagements.
- Solid digital marketing background, with a key focus on data analytics and/or e-commerce.
- Whatever it takes attitude and goal-oriented mindset
Similar Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Similar Skill Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Jobs in Shanghai, China
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Similar Category Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
About The Company
At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.
Get notified when new jobs are added by Philips
