Merchandiser and Content

About Company

Affordplan is a category leading healthcare payment platform. Affordplan’s product Swasth enables its partner hospitals to drive more engaging patient life cycles while helping patients save on their medical bills. Affordplan works with 100+ hospitals across the country and is present in 20+ cities. Affordplan plans to rapidly expand its portfolio this year doubling its hospital count.

Role Overview

We are looking for a creative, and execution-focused individual to lead website merchandising and drive content-led commerce. You’ll be responsible for what users see on-site, how products are presented, and how content, offers, and design come together to drive engagement and conversions.

Key Responsibilities

1. On-site Merchandising

Own the layout, hierarchy, & content across home page, PLPs and PDPs

Coordinate weekly refreshes of banners, collections, and seasonal promotions

Prioritize visibility based on business goals

Ensure UX best practices around product discovery and search merchandising

2. Content-led Commerce

Plan and publish editorial content, buying guides, bundles, and health-driven themes

Integrate blog, video, influencer content, and wellness advice across shopping journey

Work to shape high-conversion storytelling (e.g., “Best Supplements for PCOS”)

3. Visual Communication & Campaigns

Work with design team to create banners, campaign assets, and email creatives

Drive merchandising for marketing campaigns

Brief and review visual content to ensure consistency in tone and appeal

4. Data-driven Optimization

Track user engagement, scrolls, bounce, CTRs, and conversion

A/B test placements, creatives, product arrangements, and content blocks

Optimize based on performance metrics - weekly, and campaign-wise

Key Requirements :

Education: Bachelor’s degree; specialization in marketing or e-commerce preferred

Experience: 3–6 years in e-commerce merchandising, digital marketing, or content (preferably in beauty, wellness, D2C, or fashion)

Tools: basic Figma/Canva, Excel

Creative Sensibility: Good aesthetic eye; able to guide design for performance

Analytical Skills: Ability to derive insights from data and make decisions

Soft Skills: Detail-oriented, collaborative, proactive, and customer-obsessed