New Media Operations Intern

Job Description

1. Based on product promotion needs and user preferences, independently plan and produce high-quality content that appeals to social media platform audiences.

2. Responsible for operating self-media accounts (Weibo, Xiaohongshu, etc.). Develop account content plans, publish high-quality content, and ensure content is highly aligned with target user preferences.

3. Plan creative content and topics that align with the target audience's interests and drive their implementation.

4. Manage and optimize various operational metrics of the account, including follower growth, content interaction, and user activity.

Job Requirements

1. Familiar with short video production, experienced in video editing, possess communication thinking and excellent writing skills, capable of independently completing video editing. Understand and master content styles of various social platforms, flexibly handle delicate emotional expressions and in-depth commentary styles.

2. Heavy player of female-oriented games, with deep understanding and analysis of the game plots and characters of Love&Producer and Shining Nikki IPs, and profound insights into player needs and psychology. Heavy user of game communities, understand the ecosystem and user tone of Paper Games communities, familiar with their operation methods and user psychology, familiar with current popular pan-entertainment and ACG circles, understand user pain points in these circles, and possess certain public opinion risk awareness.

3. Strong sensitivity to internet culture, good at capturing hot topics, able to combine hot events with content to enhance content dissemination.

4. Bachelor's degree or above, preferably in journalism, communication, Chinese language and literature, advertising, or related majors.

5. Available for 4+ days a week, internship period 4-6 months.

6. Successful cases of incubating and operating self-media accounts are a plus.