Job Description

1. Responsible for the localization and adaptation of overseas market brand marketing materials, including but not limited to the translation, cultural adjustment, and optimization of copy, visuals, and video content, ensuring the accuracy and appeal of brand communication.

2. Regularly update and optimize official store (e.g., App Store, Google Play) and channel platform materials (e.g., social media, advertising platforms) to improve user conversion rates and brand consistency.

3. Independently follow up on the entire process of H5 marketing activities (from planning, execution to data review), coordinate design, development, operations, and other teams to ensure efficient implementation of activities and provide optimization suggestions.

4. Assist in the preparation of overseas live stream events, including preliminary planning, material preparation, process coordination, and on-site support, to enhance live stream effectiveness and user participation.

5. Responsible for OST (Overseas Social Media) operation collaboration, including content planning, material provision, and data tracking, to strengthen the brand's overseas social media influence.

6. Quickly respond to temporary material demands, provide efficient and high-quality marketing material support to business teams, and cooperate with the User Acquisition (UA) team to provide targeted material strategies and optimization suggestions to help improve advertising effectiveness.

Job Requirements

1. Bachelor's degree or above, preferably in marketing, media, design, or related majors, with 1-3 years of overseas marketing or cross-border brand operations experience, familiar with European and American market culture and user preferences.

2. Possess strong cross-team collaboration skills, capable of efficiently managing multiple tasks and adapting to fast-paced work.

3. Proficient in design tools (e.g., Canva, PS/Figma) and data analysis tools, with basic creative planning ability.

4. Fluent in English listening, speaking, reading, and writing, usable as a working language (requires providing localized copy or communicating with overseas teams).

5. Data-sensitive, able to drive marketing strategy optimization through review feedback.