Paid Media Director

You’ll lead a full-funnel digital marketing strategy across paid media and SEO, driving acquisition, conversion, and retention. Working cross-functionally with key teams and agency partners, you'll develop innovative campaigns and scalable strategies that support brand expansion and deliver measurable results.

Responsibilities:

• Lead strategy, execution, and optimization of paid media campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
• Own and implement a comprehensive SEO strategy (local and national) to boost organic traffic and visibility.
• Analyze campaign performance data and deliver insights to inform future strategies and executive reporting.
• Design and manage A/B testing to improve conversion rates and campaign ROI.
• Collaborate with MarTech, Analytics, Sales, and Web teams to align media and SEO efforts with broader business goals.
• Manage relationships with media agencies and platform partners to drive campaign efficiency.
• Stay current on digital trends, platform updates, and algorithm changes to maintain a competitive edge.
• Align digital strategy with key brand moments, seasonal initiatives, and product launches.

Qualifications:

• 7+ years of experience in paid media and SEO, ideally within a multi-location or franchise business.
• Proven success driving performance marketing results across digital channels.
• Expertise in Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs), Google Analytics, and media buying platforms.
• Experience working with CRM/CDP platforms (HubSpot required; Amperity or Klaviyo a plus).
• Strong analytical skills with hands-on experience using BI tools like Tableau or DOMO.
• Demonstrated ability to lead and develop high-performing marketing teams.
• Background in membership-based or wellness-focused businesses is a plus.

Perks & Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.

*Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.