We are a leading digital agency based in Dubai, specializing in high-impact digital marketing solutions. We are seeking an experienced PPC Specialist with 3+ years of proven expertise in managing and optimizing paid advertising campaigns. The ideal candidate will bring strong analytical skills, a strategic mindset, and a passion for driving measurable results through PPC. Key responsibilities include planning, executing, and optimizing PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels. You will also conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance while aligning with business goals. Monitoring budgets, bids, and performance metrics to ensure cost-effective ROI and lead generation is crucial. Performing A/B testing on ads, landing pages, and audience segments to improve conversion rates across diverse industries is also part of the role. Analyzing campaign data and providing actionable insights and reports for both internal teams and clients is essential. Collaborating with designers, content writers, and account managers to ensure cohesive campaign execution and staying updated with industry trends and best practices in PPC and digital advertising will be key.