Product Marketing Manager, AdTech
Job Summary
Job Description
PulsePoint is seeking a Product Marketing Manager with expertise in AdTech and a strong interest in healthcare and technology to drive positive health outcomes. The ideal candidate will be responsible for shaping the product marketing function, driving adoption and retention of programmatic and analytics products. This role involves partnering with product, sales, and marketing teams to execute on product positioning, messaging, go-to-market strategy, customer experience, sales enablement, and competitive intelligence. Responsibilities include serving as the voice of the customer, leading new product launches, developing messaging and launch assets, and creating sales enablement materials. The role requires leveraging data-driven insights and competitive research to inform teams and translating technical concepts into customer-friendly language. This is a full-time position with a target salary range of $110-125k base plus an annual bonus.
Must have:
- Minimum 5 years of product marketing experience
- B2B enterprise-level technology experience
- Sophisticated understanding of programmatic technologies
- Ability to translate technical concepts into simple language
- Intellectual curiosity in healthcare and technology
Good to have:
- Experience in health or media
- Familiarity with HubSpot, Salesforce, Jira, Canva, Asana
- Proven track record in go-to-market strategies
- Natural storyteller for complex information
Perks:
- Comprehensive healthcare (medical, dental, vision)
- 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits
- Referral bonus program
7 skills required
Job Details
Description
There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever the reason, ask yourself the following questions:
- Do you want to join a company that takes pride in the work they do?
- Do you want to work for a company that helps you navigate your career and invests in your development?
- Is having an open and transparent leadership team important to you in your next role?
If you answered yes to the above questions, you are in luck… PulsePoint is hiring!
A bit about us:
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
Product Marketing Manager
You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.
This will be a great fit for you if:
- You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes
- You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging
- You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers
- You are comfortable working cross-functionally across product, sales, and marketing teams and can adjust and reprioritize projects to meet the company’s needs
What you'll be doing:
- Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
- Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training
- Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
- Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
- Leverage data-driven insights and competitive research to help inform the sales and product team
What we want you to bring to the table:
- Minimum 5 years of proven experience in product marketing
- Professional experience in B2B enterprise-level technology
- Deep familiarity with and the ability to demonstrate a sophisticated understanding of programmatic technologies and/or strategies
- Experience in health or media strongly preferred
- Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
- Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion and competitive intel
- Can translate and condense highly technical product offerings and concepts into language for a variety of audiences
What we’ll give to you:
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits
- A referral bonus program -- we love hiring referrals here at PulsePoint
And there’s a lot more!
Target salary range: $110-125k base + 11k-12.5k target annual bonus
Selection Process:
- Initial Phone Screen (60 mins)
- Hiring Manager Video Call (60 mins)
- Team Interview
- Assignment
- CPO video call (30 mins) + reference checks
And there’s a lot more!
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
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