Product Marketing Manager

About Cognite

Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year. In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.

Learn more about Cognite here

• Cognite Product Tour 2025
• Cognite Product Tour 2024
• Cognite Product Tour 2023
• Data Contextualization Masterclass 2023

Our values

Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.

Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.

Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.

As a Product Marketing Manager, you will be a key driver of our go-to-market strategy for Cognite’s Industrial AI and data platform, Cognite Data Fusion. You will be the voice of the customer, the expert on our competition, and the champion for our product's unique value proposition. You will work closely with product management, sales, sales enablement, field engineering, and marketing teams to ensure our product messaging, positioning, and sales enablement materials are compelling and effective.

What You'll Do

• Messaging & Positioning: Develop product positioning and messaging informed by user research, market insights, and product understanding. Scope and execute marketing content and strategies needed to reach different customer segments (e.g., data scientists, IT managers, plant operators, etc.).
• Market Intelligence: Become the expert on our target market, customer needs, and competitive landscape. Conduct market research to identify trends, opportunities, and threats. Talk regularly to users and work with analyst relations for qualitative and quantitative insights that inform your work.
• Content Creation: Create high-impact marketing materials and execute on product tour productions, whitepapers, website content, online self-service product demos, external media interviews & content writing, and events.
• Sales Enablement: Equip the sales team with the tools and knowledge they need to succeed. Develop sales presentations, battle cards, demos, and training materials that highlight our product's unique value.
• Customer Advocacy: Deeply understand and advocate for our existing and prospective customers. Work directly with existing customers to identify key workflows / business use cases, measure value, and co-promote success stories to the market.
• Cross-Functional Collaboration: Serve as a key liaison between product management, engineering, sales, and the broader marketing team to ensure alignment and consistency in our product story.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and market expansions.

Who You Are

• 2-3 years of experience in product marketing, preferably in the B2B SaaS, industrial technology, or data and AI space.
• 5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting.
• Experience working on product marketing throughout a product’s lifecycle, especially on product launch and market share building stages.
• Understanding of industrial operations, data management, or AI/machine learning is a significant plus.
• Proven ability to develop and execute go-to-market strategies that drive business growth.
• Exceptional written and verbal communication skills. You can translate complex technical concepts into simple, powerful, and engaging language.
• A natural collaborator who can build strong relationships with stakeholders across different teams.
• Ability to analyze market data, customer feedback, and sales performance to inform marketing strategy.
• A hands-on, roll-up-your-sleeves mentality with a track record of delivering business impact, taking ownership, and relentlessly pursuing objectives.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

A snapshot of our many perks and benefits as a Cogniter

• Competitive Compensation including base plus bonus
• 401(k) with 4% employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO + flexibility to enjoy it
• 18 Company Holidays including the week between Christmas & New Years
• Paid Parental Leave Program
• Employee Stock Purchase Program (ESPP)
• Employee Referral Program
• In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
• Join a team of 70 different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝.
• A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
• Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
• Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners.
• Paid mobile phone and WiFI
• A pet lover? Get the chance to meet Spot 🐶!

Why choose Cognite? 🏆 🚀

• Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world.
• We have repeatedly demonstrated that digital transformation, when anchored on strong DataOps, drives business value and sustainability for clients and allows front-line workers, as well as domain experts, to make better decisions every single day.
• Cognite Earns 2023 Microsoft Partner of the Year Award; Recognized as a Global Leader in Energy & Resources and Industrials & Manufacturing
• Frost & Sullivan named Cognite a Technology Innovation Leader!
• Built In 2024 Best Places to Work in Austin, TX and Houston, TX
• Cognite Recognized as 2024 Microsoft Energy and Resources Partner of the Year
• Most recently Cognite Data Fusion® Achieved Industry First DNV Compliance for Digital Twins 🥇

Apply today!

If you're excited about the opportunity to work at Cognite and make a difference in the tech industry, we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team.

We encourage you to follow us on Cognite LinkedIn; we post all our openings there.

Equal Opportunity

Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion.

We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.