Product Marketing Manager
Job Summary
Job Description
The Product Marketing Manager will develop and execute comprehensive marketing strategies to drive growth, engagement, and brand visibility across all digital platforms. Responsibilities include developing social media strategies, conducting market research, designing marketing campaigns, collaborating with cross-functional teams, managing social media channels, analyzing campaign performance, overseeing community management, and staying updated on digital marketing trends. The role requires strong analytical skills and the ability to translate data into actionable insights. The ideal candidate will lead initiatives across distributed teams and engage with online communities to build brand advocacy.
Must have:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a similar role within crypto, Web3, blockchain, or fintech industries.
- English proficiency at B2 level or higher for business communication and content review.
- Strong knowledge of digital marketing tools and CRM platforms.
- Exceptional analytical skills and ability to translate data into insights.
- Experience with community engagement in Web3-native environments.
- Excellent communication and interpersonal skills to lead initiatives.
5 skills required
Job Details
ABOUT YOU
We are looking for a creative and data-driven Product Marketing Manager to develop and execute comprehensive marketing strategies that drive growth, engagement, and brand visibility across all digital platforms. You will play a key role in designing campaigns, analyzing performance, and engaging with online communities to build brand advocacy and support product promotion efforts.
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
RESPONSIBILITIES
- Develop and implement comprehensive social media strategies aligned with business and product goals.
- Conduct market research and analyze target audience behavior to inform marketing tactics.
- Design and execute creative and innovative marketing campaigns across social platforms to increase reach and engagement.
- Collaborate with cross-functional teams (product, design, content, customer support) to ensure marketing alignment with company objectives.
- Manage and monitor social media channels, including content planning and publishing, to maintain consistent brand messaging.
- Track, analyze, and report on campaign performance using relevant KPIs and analytics tools to optimize strategies.
- Oversee community management, including active engagement with followers, responding to inquiries, and encouraging positive brand interaction.
- Stay updated on the latest trends and best practices in digital marketing and the social media landscape.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a similar role (Marketing Strategist, Digital Marketing Lead) within crypto, Web3, blockchain, or fintech industries.
- English proficiency at B2 level or higher — capable of confident business communication and content review.
- Strong knowledge of digital marketing tools (Google Analytics, Meta Ads Manager, HubSpot, Mailchimp, etc.) and CRM platforms.
- Exceptional analytical skills and the ability to turn data into actionable insights.
- Experience with community engagement in Web3-native environments (e.g., Discord, Reddit, Telegram).
- Excellent communication and interpersonal skills to lead initiatives across distributed teams.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
Longevity Opportunity Vision Enjoy the game!
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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