Product Marketing Specialist - B2B
Job Summary
Job Description
The B2B Product Marketing Specialist will be a critical link between Product, Sales, and Marketing, ensuring the right solutions reach the right audience with the right message. Responsibilities include developing and promoting product marketing resources, planning and executing marketing campaigns, maintaining competitive intelligence, and collaborating with various teams for successful product launches. The ideal candidate will be self-directed, a proactive problem solver, and value teamwork.
Must have:
- 2-3+ years experience in marketing or a related field
- Excellent business writing skills with compelling messaging
- Familiarity with product marketing principles and best practices
- Experience managing social media content across platforms
- Experience building out product marketing campaigns
- Strong project management skills with ability to manage multiple priorities
- Team player with strong interpersonal skills
Good to have:
- Experience in the internet, networking, or telecommunications industry
- Proficiency in marketing automation tools and CRM systems
8 skills required
Job Details
Description
We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who enjoy solving complex problems, are motivated to challenge themselves, and are delighted with turning clever ideas into unique products.
Millions of consumer-initiated tests are performed through our products and billions of data points are collected globally every day. With all this measurement come countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our broader strategy. When you work for us, you are using Ookla data and insights to further our mission to improve connectivity for all.
We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role will serve as a critical link between Product, Sales, and Marketing and help ensure that we deliver the right solution to the right audience with the right message at the right time.
You might be perfect for this role if you:
- Are a go-to source for creating compelling go-to-market planning and materials
- Like crafting campaigns that make prospects and customers want to learn more about our solutions
- Excel at translating complex topics or data into approachable and easy-to-digest messaging
- Want to work in the tech space with products that are designed to help improve connectivity for all
The ideal candidate will be self-directed and a proactive problem solver, while also valuing teamwork and collaboration. A background or interest in the software, telco, internet, or networking industry is desired.
We are committed to providing you a flexible work environment where individuality, fun, and talent are all valued equally. If you consider yourself innovative, adept at collaboration, and you care deeply about the work you do, let’s chat!
Expectations for Success
- Develop and promote product marketing resources including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products
- Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions
- Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals
- Facilitate cross-departmental trainings to ensure messaging consistency and discipline
- Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across Ookla's global teams
- Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches
- Manage social media channels, create content calendars, and monitor performance metrics to optimize results
- Provide ongoing support to keep product collateral and sales enablement resources up-to-date
- Support as necessary additional initiatives driven by the Product Marketing team
Requirements
We are looking for the right person, not the exact list of requirements. If you believe your life experience has prepared you for similar challenges, we’d like to hear from you.
- 2-3+ years experience in marketing, communications, or a related field
- Excellent business writing skills with experience crafting compelling messaging for technical products
- Familiarity with product marketing principles, techniques, and best practices
- Experience managing social media content across platforms
- Experience building out product marketing campaigns
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments
- Creative thinker with the ability to generate innovative marketing ideas and strategies
- Experience working in B2B marketing
- Experience in the internet, networking, or telecommunications industry not required, but a plus
- Proficiency in marketing automation tools and CRM systems not required, but a plus
- Successful completion of a background check
You will have the best hardware, software, and tools available for you to do your work, and we provide excellent flexibility for working remotely as time and responsibilities allow. To promote your success and growth we offer educational opportunities, and anti-racism and LGBTQIA+ resource libraries, team activities, and many more.
We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. Ookla has great benefits including competitive compensation and paid time off. We make sure you have the best hardware, software and tools available for you to do your work.
We want to ensure candidates have everything they need throughout our application and hiring process. If you have any individual needs related to disability or accessibility, we encourage you to contact <recruiting@ookla.com> and let us know how we can best accommodate you.
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