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Retail Channel Marketing Manager - Southern Europe

Retail Channel Marketing Manager - Southern Europe

1 Month ago • All levels • Marketing

About the job

3 skills required for this role

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unity

budget-management

innovation

Job Description

Meta Reality Labs is seeking a skilled marketer to join as the Retail Channel Marketing Manager for Southern Europe. This pivotal role focuses on driving retail channel marketing activities for Meta Quest in the region. Based in Paris, with responsibility for France, you will report to the Retail Channel Marketing Lead for Europe. Responsibilities include developing and executing in-store and online campaigns, monitoring performance, collaborating with retail partners, enhancing marketing tools and processes to achieve goals, and analyzing retail landscape trends. You will be involved in managing budgets, creating marketing programs, coordinating brand assets, and measuring program effectiveness. This role demands strong analytical skills, a deep understanding of the Southern European tech retail landscape, and proven experience in consumer goods sales, both online and in-store.

Must have:

BA/BS in Business or Marketing
Retail marketing experience in Consumer Electronics
Experience working with retailers and agency teams
Understanding of Southern Europe tech retailer landscape
Proven knowledge of selling consumer goods online and in-store
Budget management experience
Experience in analyzing marketing programs
Cross-functional and collaborative work experience
Fluent English and French

Good to have:

Experience building and delivering presentations
Experience working in a remote team environment
Passionate advocate for innovation and disruptive technologies

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Meta Reality Labs is looking for a highly talented marketer to take on the role of Retail Channel Marketing Manager for Southern Europe. This new, exciting, and important role will be responsible for driving Retail channel marketing activities for Meta Quest at retail. The role will report into the Retail Channel Marketing Lead for Europe and is based in Paris with responsibility for France. The Retail Channel Marketing Manager will plan and execute campaigns and programs in store and online, reviewing performance, supporting our Retail partners whilst continually improving our toolset and processes to meet our goals.

Retail Channel Marketing Manager - Southern Europe Responsibilities

Working in close conjunction with the Sales GM, support his/her objectives, drive the day-to-day execution of all marketing budgets & tactics, track key metrics, improve efficiencies through the marketing mix

Create retail marketing programs to drive sales of Meta products in Europe such as bundles, promotions and content offers

Manage and implement campaigns and activities across retailers ensuring our assets meet brand standards and is in service of overall Meta strategy

Coordinate and manage marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners

Work with our retail partners for approval on fixtures, temporary displays, staff training and education

Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)

Build and manage a calendar of activity, gathering input from key stakeholder teams

Plan, track and optimise co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics

Identify new processes and opportunities to ensure consistency and business optimization

Provide analysis of the Southern Europe retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns

Minimum Qualifications

BA/BS in Business and/or Marketing related field

Experience in retail marketing or a related field working within Consumer Electronics

Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns

A deep understanding of the Southern Europe tech retailer landscape and the CE consumers

Proven knowledge in selling consumer goods online and in store

Experience managing a budget

Ability to express ideas with clarity

Experience in conducting analysis of marketing programs

Experience working in a cross functional and fast paced, collaborative environment

Fluent English and French

Preferred Qualifications

Experience building and delivering presentations

Experience in working in a remote team environment

A passionate advocate for innovation and the opportunities presented by disruptive technologies

Locations

Data Center

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .

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