Sales Planner

7 Months ago • 1-3 Years

Sales

Job Description

The Sales Planner will work in partnership with the Sales team to understand client objectives and needs. They will also develop a strong understanding of WebMD media products and assist the Sales team with RFPs and client-facing decks. Other responsibilities include planning and reserving media, obtaining creative/3rd party tags, developing internal relationships and effectively communicating program details to internal operation teams, providing ongoing campaign management to ensure revenue is maximized, and performing analysis & optimizations to ensure the proper delivery of contracted goals/program pacing and reporting.

Good To Have:

Salesforce, DART, Sizmek, Prisma experience

Must Have:

Bachelor's degree or 7 years’ experience
Ability to multi-task under pressure
Understanding of third-party advertising tags
Proactive, results-oriented with strong customer service skills
1-3 years’ experience in media planning
Proficiency in Microsoft excel
Knowledgeable of digital advertising trends

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Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities:

Work in partnership with the Sales team to understand client objectives and needs
Develop strong understanding of WebMD media products
Assist Sales team with RFPs and client facing decks
Plan and reserve media
Obtain creative/3rd party tags
Develop internal relationships and effectively communicate program details to internal operation teams
Provide ongoing campaign management to ensure revenue is maximized
Analysis & perform optimizations
Proper delivery of contracted goals/ program pacing and reporting

Qualifications:

Bachelor’s degree or 7 years’ experience
Ability to multi-task and function well under pressure and tight delivery timeframes
Understanding of third-party advertising tags and reporting
Proactive, results-oriented with strong customer service skills
1-3 years’ experience in agency or publisher environment with media planning responsibilities
Proficiency in Microsoft excel
Knowledgeable of the latest digital advertising trends and online media
Salesforce, DART, Sizmek, Prisma experience a plus