Salesforce & GTM Systems Manager

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices globally, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

The Role

We’re looking for a Salesforce & GTM Systems Manager to own and evolve Two Circles’ Salesforce platform and its connected ecosystem. This is a hands-on role focused on platform stability, user support, and enabling automation and analytics across our commercial, delivery, and operations teams. You’ll join a growing internal systems team supporting a global business of nearly 1,000 people, ensuring Salesforce remains both a single source of truth and a driver of smarter, scalable ways of working.

What You’ll Do

• Act as the primary Salesforce administrator for all internal functions.
• Configure and maintain users, roles, profiles, permission sets, objects, fields, validation rules, workflows, and flows.
• Provide day-to-day user support, troubleshoot issues, and drive adoption.
• Design and maintain dashboards and reports for leadership and key stakeholders.
• Manage and optimize integrations with tools like NetSuite, Gong, Accountability, HubSpot, Jira, and others.
• Partner with Operations, Finance, Commercial, and Delivery teams to translate business needs into Salesforce solutions.
• Own and execute the Salesforce roadmap, prioritizing improvements that align with business strategy.
• Support data quality, governance, and process automation across GTM systems.

What You’ll Bring

• 2–5 years of Salesforce administration experience (Sales Cloud or Service Cloud).
• Salesforce Administrator certification (required); Platform App Builder or Advanced Admin a strong plus.
• Proficiency in declarative tools (Flows, Validation Rules, Reports & Dashboards).
• Experience supporting end-users across multiple teams and geographies.
• Ability to work independently and manage a global user base.
• Bonus: familiarity with NetSuite, HubSpot, Jira, or integration tools (Zapier, Workato, MuleSoft, etc.).

Why This Role?

You’ll take ownership of a mission-critical platform that underpins how we run our global business. You’ll work with smart, collaborative teams, solve real operational challenges, and have the freedom to improve systems and processes at scale. As Two Circles continues to grow rapidly, this role offers significant scope for career development into a GTM systems leadership path.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $80,000-$100,000