Senior Analyst, Data & Platform Solutions

Job Description

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Data and Platform Solutions teams is a team of experts that help to deliver better marketing decisions using data, and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning, investment, and analytics teams we translate client goals and objectives into actionable data using internal agency or external client technologies such as DMPs, RMNs, and CDPs. Our team goals are to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value of our client partnerships.

The Senior Analyst, Data & Platform Solutions will specifically be responsible for audience profiling, activating of audience data, and managing the technology platforms that drive better marketing decisions in partnership with the media team. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and their technology stack.

The successful candidate is a curious problem solver with a knack for telling stories through data.

Responsibilities

• Manage day-to-day operations in platforms, like a DMP, CDP, and/or DSP
• Execute on audience data to impact media strategies for client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
• Mine category and brand data that will uncover insights that will drive business results
• Integrate and work in partnership with client research, insights and analytics teams to make data a cornerstone for smarter planning
• Act as internal resource to demonstrate agency knowledge of data strategies and communicate complex concepts to a non-technical audience
• Help answer client questions, create client-ready presentations, and present at client meetings
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
• Maintain knowledge of current Ad & MarTech media trends

Qualifications

• 2+ years of experience preferred in digital media, ad technology, ad operations, or analytics
• Self-starter who is quick to learn and eager to contribute
• Naturally curious and thrives in environments that require out-of-the-box thinking
• Excellent interpersonal, verbal, written communication, and presentation skills
• Experience managing multiple, competing priorities, duties and/or projects with the ability to work independently and in a team setting.
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
• Expertise in both digital and offline media planning, across all channels, with the deep understanding of latest and emerging buying models (retail or commerce experience a plus)
• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $90,000 - $95,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/25/25.

Veterans Encouraged to Apply