Senior Campaign Lead

• Own, drive, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline. 
• Drive cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Field Marketing, Digital marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy. 
• Drive creative thinking to launch new and powerful programs that will drive brand to demand motions.  
• Create, monitor and optimize product led marketing motions with an agile, responsive approach.
• Conceptualize, manage and execute a diverse range of marketing programs such as webinars, SEO, SEM, retargeting, content syndication, social media and intent data programs. 
• Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate. 
• Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets. 
• Collaborate with PMK to ensure the planning and creation of content needed for programs for every stage of the buyer journey. 
• Collaborate with the Web Team on designing business requirements for improvements in the web journeys. 
• Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business. 

• Demand generation experience for B2B preferably in SaaS or Product led Sales 
• Strong track record in launching new products to the market 
• Strong track record of successfully designing and delivering campaigns that engage and convert into net new customer pipeline 
• Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy 
• Experience in cross-functional collaboration with Product Marketing and Sales 
• Experience in handling projects with multiple stakeholders successfully and delivering within timelines 
• Experience working with Salesforce 
• Curiosity, self-drive and attention to detail 
• Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key 

• Competitive remuneration package 
• Employee Stock Purchase Plan Enrolment 

• 30 days of earned leave
• An extra day off for your birthday
• Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave
• Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage
• Professional development reimbursement  
• Interest subsidy on loans - either vehicle or personal loans.

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!