Senior Communications Planner

Company Description

Publicis Groupe is the world's highest-rated marketing communications group by analysts and a global leader in marketing, communication, and digital transformation. We are transforming the advertising business based on engineering and data analysis, cutting-edge technologies, and creativity, which has always been at the center of all our activities. In Poland, we employ over 2200 experts. We operate in the "Power of One" operational model, which allows us to integrate and develop all key competencies of the Group in terms of increasing the business value of current and future Clients. On the Polish market, Publicis Groupe includes well-known and respected local and international marketing agencies, grouped into competence areas: Creative (Saatchi & Saatchi, Publicis Warsaw, Leo Warsaw, LiquidThread), Media (Starcom, Zenith, Spark Foundry, Performics), Influence (MSL, Publicis Consultants), Commerce (Publicis Commerce), Production (Prodigious), YOTTA (data and analytics consulting and implementation), and specialized departments such as Investment and Technology. Polish Commerce and Production experts co-create the regional Publicis PXP platform, operating in the Czech Republic, Hungary, and Poland. At Publicis Groupe, we believe that a positive change in consumer experience throughout the purchasing path drives business development.

Overview

What will you be doing?

• Planning and supervising the purchase of advertising campaigns in online media (HCP)
• Conducting analyses and creating reports
• Analyzing target groups, market trends
• Coordinating the preparation of competitive analysis presentations
• Evaluating media offers
• Participating in the creation of media strategies
• Collaborating with advertising agencies and media partners

Responsibilities

Join us if:

• You have a minimum of three years of experience working in a media house
• You have experience in online campaign planning
• You have general knowledge of all digital channels and trends in internet communication
• Knowledge of offline planning will be an additional asset
• Experience in creating media strategies is welcome
• You like to count and analyze data, and Excel holds no secrets from you
• You know English to a degree that allows free communication
• You have higher education
• You have experience working with clients

Welcome:

• Experience in campaigns for the pharmaceutical industry (HCP)

Additional Information

What we offer:

• Employment contract - the first contract is for a trial period.
• Hybrid work - each team works in a different mode of in-office meetings. The main rule is to work a minimum of 8 days a month from the office.
• Expected start times - flexible between 8 AM and 10 AM
• Non-wage benefits package - basic medical care paid by the employer, which you can extend with additional services and cover family members; top-up funds on the Nais benefit platform, which you can use for a sports card, culture, or entertainment; possibility to join group insurance; access to a foreign language learning platform; Company Social Benefits Fund, from which you can receive, for example, holiday subsidies.
• An environment where you will receive support, trust, and help - in satisfaction surveys, our talents confirm that they can rely on the team when they need advice (98%), and that there is an atmosphere of openness and acceptance of differences between people (96%).
• Internal, international Marcel platform - where we can use e-learning (Linkedin and Udemy), as well as original programs or live workshops.
• Let’s Talk - possibility of free consultations with a psychologist.
• Culture of Curiosity - we perceive it as a key element of our organization. We constantly provide our team with inspiration and knowledge during regular meetings and beyond.
• International and local development programs and projects, including:
• AI Ready Program - aims to deepen and update knowledge in the field of generative artificial intelligence throughout the organization. We learn to use AI tools ethically, legally, safely, and responsibly.
• Przystanek - a several-month educational and inspirational project, created with and for our talents, within which we deal with topics that are currently particularly important and needed for us.
• Skill Space - a comprehensive development path that supports talents at various career stages, helping them develop both technical and soft skills.
• Consulting Mindset - a program focused on team development in the area of building valuable, partnership-based relationships with clients, based on knowledge and mutual respect.
• Change Makers - a global mentoring program, in which the mentee and mentor focus on implementing one "project" (e.g., improving a soft skill, or solving a specific business case).
• Power Of Experts - an initiative that supports our talents in building a personal brand and engages them to share experiences related to working in our company and expert knowledge.
• Stellar Minds - a program that supports the development of internal training competencies in our organization. This initiative is aimed at people who want to share knowledge and experience internally.
• Charitable activities - an example is Akcja Mikołaje, in which for several years in a row we have been carrying out activities supporting children in Orphanages, as well as residents and beneficiaries of the Single Mother's Home in Kielce.
• Pet Friendly Offices - you can come to work with your pet.
• Work Your World - an initiative for people with at least one year of service, in which we enable remote work from almost anywhere in the world for 6 weeks.
• Power of Referral - an internal employee referral program, in which you can receive a financial bonus for successfully referring talent.
• Parking - a certain number of parking spaces are available in our buildings.

At Publicis Groupe, we value diversity and invite all people to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin, or full/partial disability.