Senior Creative Strategist, Social Media & Growth Marketing

1 Year ago • 4 Years + • Social Media • $55,000 PA - $216,000 PA

Job Summary

Job Description

As a Senior Creative Strategist, you will be responsible for extracting key elements from books and series, synthesizing them into creative briefs, and collaborating with the paid team to optimize creative direction. You will also act as a story producer, overseeing creative production, managing stakeholders, and staying on top of industry trends. The role involves building a pipeline of creatives, managing external partners, and ensuring engaging storytelling across various media platforms. The primary focus will be on developing creative strategies that resonate with target audiences and drive results.
Must have:
  • 4+ years creative strategy experience with paid teams
  • Excellent copywriting skills with compelling messaging
  • Strong understanding of full-funnel marketing and ads
  • Manage end-to-end creative development
  • Strong analytical skills and data-driven thinking
Good to have:
  • Expertise in working with social platforms
  • Experience with influencers
Perks:
  • 401k plan
  • Health benefits
  • Professional coaching
  • Team-building events (Tulum trip)
  • Unlimited access to Galatea app and TV app
  • Unlimited budget for self-development books
  • Charity donation
  • Free lunch in office
  • Class Pass/Gym membership
  • Dog/cat friendly offices

Job Details

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.


What You’ll Do:
  • Read books and watch series to extract key USP’s and pivotal elements, then synthesize them into comprehensive creative briefs. 
  • Partner with the paid team to brainstorm, optimize, and provide creative direction based on best practices, historical learnings, and competitive trends. 
  • Act as a story "producer" and collaborate with the Content team to transform conceptual ideas into engaging stories across various media platforms
  • Oversee creative production lifecycle of respective briefs and provide feedback to designers
  • Submit and manage creative tickets from end-to-end, collaborating with stakeholders to receive feedback where needed
  • Stay on top of trends and competitors' strategies; find the next breakout format and/or platform.
  • Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
  • Manage external partners for outsourced creative production


What You'll Bring:
  • 4+ years of experience in creative strategy working with a paid team
  • Excellent copywriting skills with a knack for crafting compelling messaging and storytelling that resonates with target audiences
  • Strong understanding of full-funnel marketing and its relationship to storytelling through ads
  • Experience in managing end-to-end creative development with the ability to communicate creative concepts to designers effectively
  • Strong analytical skills and data-driven thinking
  • Creative and innovative thinker with strong organizational and multitasking skills
  • Detail-oriented and capable of meeting tight deadlines
  • Team player with a positive attitude and strong work ethic
  • Ability to work independently and as part of a team
  • Love of all things romance: books, tv, movies, etc
  • Expertise in working with social platforms and influencers is a plus


Who We Are Looking For:
  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company


What We’ll Offer:
  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching for everyone
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app and Galatea TV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog/cat friendly offices in Berlin and San Francisco


The annual base salary range for this position is $55,000-$216,000 USD. Compensation will be determined by skill level, proficiencies, and experience.


At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. 


We look forward to hearing from you!


Check out our Careers Blog 💼

Follow us on Instagram & LinkedIn! 💻 

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About The Company

We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.


Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.


Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry. 


At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.


We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions. 


Join us to build the Disney of the 21st Century!


FT1000: #8 Fastest-Growing Company in Europe 2023

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