Senior Manager, Public Relations

2 Months ago • 7 Years + • Public Relations

Job Summary

Job Description

The Senior Manager, Public Relations at Walt Disney World Resort develops and implements publicity strategies to achieve business goals, build trust, and generate conversation about the resort's offerings. Responsibilities include leading teams in developing and executing campaigns, acting as the lead contact for multiple lines of business, providing strategic counsel, and overseeing departmental finances. The role requires creating global PR plans, managing budgets, and handling internal/external hiring. This position requires strong communication, leadership, and strategic thinking skills, along with experience in earned and owned media, and a passion for storytelling. The successful candidate will also focus on key audiences and international markets, particularly Latin America.
Must have:
  • Develop PR strategies
  • Lead teams & manage campaigns
  • Strategic counsel to clients
  • Oversee departmental finances
  • 7+ years PR experience
  • Global PR plan creation
  • Excellent communication skills
Good to have:
  • Disney operational knowledge
  • Fluency in Spanish/Portuguese
  • Experience with Fortune 500 company
  • Retail or consumer products experience

Job Details

Job Summary:

Walt Disney World Resort is the largest and most visited theme park destination in the world attracting millions of visitors each year. Be a part of a team responsible for generating hype and engagement for Walt Disney World Resort and sharing joy with audiences around the globe. As Walt Disney World Resort begins a new period of growth and excitement, you will help drive Public Relations strategies that lead to a lifetime of memories for guests and fans of all ages.

The Senior Manager, Public Relations is responsible for developing and implementing publicity strategies that drive business goals, build trust among key audiences, and spark conversation about the many offerings available across Walt Disney World Resort. The Senior Manager, Public Relations will also specialize in reaching key audiences and international markets, including Latin America, with a passion for strategic storytelling on behalf of the Resort and its many lines of business.  

 Responsibilities:

  • Develop comprehensive external communications and earned media strategies.
  • Provide leadership to teams consisting of managers and professional staff through the successful ideation, development, production, execution and analysis of reactive and proactive campaigns based on company and segment objectives.
  • Oversee complex campaigns, programs, stunts, and large-scale media events to drive business results, reputation, relevance, and earned media coverage.
  • Act as lead department contact for multiple lines of business, providing strategic counsel to internal and external clients, marketing partners and other stakeholders, as well as senior leadership.
  • Develop strategic plans that deliver on business goals and help drive buzz and coverage of priority programs and products.
  • Oversee strategic internal and external-facing strategies and activities, including annual integrated communication plans.
  • Coordinate site priorities with international public relations and marketing teams to ensure consistent and relevant promotion.
  • Responsible for departmental financial health, including forecasting, change management and prioritization of funds across multiple budgets.
  • Responsible for internal and external hiring and recruitment and retention strategies, including feedback and performance management.

Required Qualifications:

  • Bachelor's degree in communications, journalism, marketing or equivalent work experience, preferably with an emphasis in public relations.
  • 7+ years of public relations or communications experience with proven experience in earned and owned media. Experience with International Markets is a plus.
  • Skilled communicator and collaborator capable of working within a highly matrixed organization.
  • Fluency in both written and verbal English.
  • Strong leadership experience with established teams
  • Experience creating and leading global public relations and communication plans.
  • Strategic thinker, creative problem solver, and skilled media relations practitioner.
  • Able to develop strong, trusting relationships with team members and clients.
  • Exhibits strong communication skills and an ability to work with others who may have diverse communication and work styles.
  • Flexibility, resourcefulness, and an ability to thrive in a fast-paced, changing and growing environment.
  • Acts as a brand ambassador and embodies Disney culture and values in all aspects of their work.
  • Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
  • Experience managing projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations.
  • Understands the media landscape and experience working with media.
  • Knowledge and experience with a variety of social media platforms/content creation.
  • Trusted to maintain confidential information.

Desired Qualifications:

  • Disney operational knowledge or experience.
  • Passion for the Disney brand.
  • Fluency in written and verbal Spanish and/or Portuguese.
  • Experience with a Fortune 500 company.
  • Experience with retail or consumer products.
  • Willingness and ability to work a flexible schedule as needed.

Similar Jobs

Discord - Senior Staff Software Engineer, Data Platform

Discord

San Francisco, California, United States (Remote)
4 Months ago
Egnyte - Sr. Customer Success Manager

Egnyte

India (Remote)
3 Months ago
Egnyte - Senior Product Marketing Manager, Collaboration

Egnyte

Mountain View, California, United States (Hybrid)
3 Months ago
Egnyte - Senior Product Manager

Egnyte

Mountain View, California, United States (Remote)
5 Months ago
PwC - Python Developer (freelance)

PwC

Warsaw, Masovian Voivodeship, Poland (Hybrid)
6 Months ago
PlayStation Global - Director of Development Strategy and Support

PlayStation Global

Amsterdam, North Holland, Netherlands (On-Site)
7 Months ago
Nintendo - Intern PR & Corporate Communications (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
6 Months ago
WebFX - Web Project Coordinator Internship

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
Sony Interactive Entertainment - PlayStation Studios QA Game Tester (Part-time)

Sony Interactive Entertainment

Tokyo, Japan (On-Site)
3 Months ago
VX Media - Showroom Coordinator Intern *UNPAID*

VX Media

New York, New York, United States (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ByteDance - Machine Learning Engineer Intern (Applied Machine Learning-Algorithm) - 2025 Summer/Fall (PhD)

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Nielsen Holdings - STAFF SOFTWARE ENGINEER

Nielsen Holdings

Mumbai, Maharashtra, India (Hybrid)
4 Months ago
Match Group - Sr. Software Engineer, Backend

Match Group

San Francisco, California, United States (Hybrid)
6 Months ago
Peak - Senior Illustrator

Peak

(On-Site)
9 Months ago
Tencent - Data Engineer Intern

Tencent

Amsterdam, North Holland, Netherlands (On-Site)
2 Months ago
Whatnot - Software Engineer, Recommendation Systems

Whatnot

San Francisco, California, United States (Remote)
5 Months ago
N-iX - Senior Manual QA Engineer (Big Data)

N-iX

Ukraine (Remote)
2 Months ago
Warner Bros Games - Staff Analytics Engineer

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
1 Month ago
PwC - Associate

PwC

Pune, Maharashtra, India (On-Site)
6 Months ago
Inworld AI - Marketing Lead - USA

Inworld AI

Mountain View, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Celebration, Florida, United States

Blizzard Entertainment - Design Director, Systems & Economy - Unannounced Game

Blizzard Entertainment

Irvine, California, United States (Hybrid)
7 Months ago
Meta - Software Engineer, Android

Meta

New York, New York, United States (On-Site)
5 Months ago
Rockstar Games - Manager, Data Engineering

Rockstar Games

New York, New York, United States (On-Site)
4 Months ago
Flying Bark Productions - Pipeline TD

Flying Bark Productions

California, United States (Hybrid)
1 Month ago
Skybound Entertainment - Senior Franchise Producer, The Walking Dead

Skybound Entertainment

Los Angeles, California, United States (On-Site)
5 Months ago
Patel greene - Roadway Designer

Patel greene

Bartow, Florida, United States (On-Site)
6 Months ago
Next Level Business Services - Hadoop Architect (Full Time)

Next Level Business Services

Groton, Connecticut, United States (On-Site)
6 Months ago
Valve corporation - Effects Artist

Valve corporation

Bellevue, Washington, United States (On-Site)
5 Months ago
PlayStation Global - Sr Concept Artist (Characters)

PlayStation Global

Los Angeles, California, United States (On-Site)
7 Months ago
Trek - Service Technician and Advisor

Trek

Broomfield, Colorado, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Public Relations Jobs

The Walt Disney Company - Senior Publicity Specialist - Disney+

The Walt Disney Company

Seoul, South Korea (On-Site)
3 Months ago
AGS - American Gaming Systems - PR and Communications Manager

AGS - American Gaming Systems

Nevada, United States (On-Site)
2 Months ago
Snail Games - Senior Public Relations Manager - Game Publishing

Snail Games

Beverly Hills, California, United States (On-Site)
2 Months ago
Immutable - PR and Communications Lead

Immutable

Sydney, New South Wales, Australia (Hybrid)
2 Months ago
Veeam Software - Junior C# Developer for MS365

Veeam Software

Prague, Czechia (On-Site)
6 Months ago
The Walt Disney Company - Intern, Corporate Communications, Southeast Asia

The Walt Disney Company

Singapore, Singapore (On-Site)
2 Months ago
Sony Interactive Entertainment - Application Security Engineer

Sony Interactive Entertainment

Tokyo, Japan (On-Site)
3 Months ago
PlayStation Global - Director of Development Strategy and Support

PlayStation Global

Montreal, Quebec, Canada (On-Site)
7 Months ago
Cadence - Media and Analyst Relations Director

Cadence

San Jose, California, United States (On-Site)
7 Months ago
Netflix - PR Specialist, Mexico

Netflix

Mexico City, Mexico City, Mexico (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

Lake Buena Vista, Florida, United States (On-Site)

London, England, United Kingdom (Hybrid)

Glendale, California, United States (On-Site)

Kapolei, Hawaii, United States (On-Site)

Orlando, Florida, United States (On-Site)

Florida, United States (On-Site)

Florida, United States (On-Site)

Florida, United States (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug