Senior Marketing Manager, North America
Job Summary
Job Description
Insider, a leading AI-native B2B SaaS company, is seeking a Senior Marketing Manager for North America. This role involves building and executing the marketing strategy for the region, focusing on increasing awareness, driving engagement, and generating leads. Responsibilities include managing demand generation, ABM, events, customer marketing, web, content, and PR. The manager will also own event marketing calendars, create locally relevant marketing assets like case studies and whitepapers, and collaborate with sales to measure program performance. The ideal candidate has a passion for B2B marketing and experience in building market presence for a unicorn SaaS company.
Must have:
- 5+ years of B2B marketing experience, preferably SaaS
- Degree in Business, Marketing, or related field
- Strong leadership and team management skills
- Good knowledge of the digital space
- Experience with marketing automation and CRM tools
- Strong oral and written communication skills
- Creative problem-solving skills
- Extraordinary attention to detail
- Excellent event planning and execution skills
Good to have:
- Ability to maintain a positive attitude
Perks:
- International, diverse, and inclusive work environment
- Access to a limitless global network
- Shareowner System opportunities
- Opportunity to shape the future of customer experience
- Extensive hard and soft skills training
- Access to 16,000+ LinkedIn Learning courses
- Opportunities to conduct training sessions and workshops
9 skills required
Job Details
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
We are currently looking for our Senior Marketing Manager, North America. If you are a self-starter who has a passion for B2B Marketing and if you are interested in building up the market presence of a unicorn SaaS company in one of our fastest-growing region, if you are up for the challenge of your lifetime, this is probably the role for you. Come and join our dynamic Marketing team to create your own playground and take our marketing strategy to the next level. Read on if you want to discover how it feels to become one of us.
Day in and day out of a Senior Marketing Manager, North America at Insider:
- Builds and owns the marketing strategy and execution for North America, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates,
- Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
- Owns the event marketing program calendars, organizing both Insider events and industry events, managing all aspects of the projects from speaker recruitment to logistics
- Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides
- Works closely with sales to measure program performance and lead quality
We want you to join us while we are taking a step into the future if you have;
- a degree in Business, Marketing or a related field,
- +5 years of previous experience in B2B marketing, ideally for a SaaS business,solid leadership skills with experience in building and managing teams.
- Good knowledge of digital space
- Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce)
- Strong oral and written communication skills with the ability to create and pitch compelling marketing materials
- Strong creative problem-solving skills,
- Extraordinary attention to detail,
- Excellent event planning and execution skills
- Ability to maintain a positive attitude,
Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)
- a chance to work in an international, diverse, and inclusive environment,
- access and opportunity to gain a limitless network all over the globe,
- a chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria,
- to be part of an industry that’s shaping the future of customer experience
- access to many hard and soft skills pieces of training to help you improve and challenge yourself,
- access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge.
- space to share your skills through training sessions and workshops if you wish. Sharing is caring!
- That's not all. At Insider, you will find many more answers to "what’s in it for me?" but let’s discuss further details in our interview!
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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