Senior Paid Media Analyst

Description

• Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
• Monitor and analyze campaign performance in platforms like Google and Microsoft
• Research keywords, analyze their relevance, and perform competitive analysis
• Accurately pace daily paid search budgets with a focus on identifying growth
• Design, create, and report on A/B tests to drive improvements across all KPIs
• Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
• Partner with the data intelligence team to develop dashboards to measure campaign success
• Develop and deliver management reporting materials, reports and presentations
• Manage one or more Paid Search Associates.

• 3 - 5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaigns
• Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor
• Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
• Data lover and analytically-minded with a passion for marketing
• Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
• Experience working within a complex scope of paid digital marketing including: campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy, and measurement/results analyses.
• Experience coaching direct reports, managing performance, creating a marketing roadmap, and setting goals for a team.

• This role requires to work on Shopping holidays i.e. Thanksgiving & Blackfriday weekend.
• This role is open as Remote - US / Remote - Canada and you must be able to work our core business hours i.e. 9:00 AM – 6:00 PM ET weekdays.

• Flexible time off
• Volunteer paid time off
• Generous holidays
• Recognition Programs - yes there are multiple AND prizes!
• Wellness and mindfulness programs
• Career advancement opportunities
• Sick days
• Generous Paid Parental Leave
• Regional holiday celebrations
• Community give-back celebrations
• Unwavering commitment to diversity and inclusion
• Employee stock purchase program
• ...and more!