Senior Product Evangelist, Lifestyle
Job Summary
Job Description
The Senior Product Evangelist, Lifestyle for the Furniture category at Razer is responsible for global product marketing and management of Razer’s Furniture category, including gaming chairs and accessories. This role involves developing and executing go-to-market plans, achieving financial targets, managing product lifecycles, conducting competitive benchmarking, and driving creative strategy for product launches. The position requires strong analytical, organizational, and communication skills to manage internal and external relationships and budgets.
Must have:
- Drive towards achieving financial targets in line with company objectives.
- Analyze financial information to ensure business initiatives meet expectations and identify growth opportunities.
- Own product lifecycle management for assigned portfolio, including launches and discontinuation plans.
- Conduct competitive benchmarking and product comparison.
- Develop comprehensive product launch plans for new products.
- Drive input into creative strategy for packaging, advertising, web content, merchandising, and promotions.
- Manage relationships with partners and work closely with internal teams to develop and design products.
- Manage budget for the business category.
- BA/BS degree in Business, Marketing or related field, or equivalent experience.
- Minimum of 3-5 years of product management and marketing experience in consumer electronics industry.
- Experience in developing and overseeing execution of marketing plans.
- Experience with consumer electronics sales channels: retail, direct, online and distribution.
- Able to write marketing copy and provide design direction on creative.
- Can work independently, prioritize, and handle multiple tasks and projects concurrently.
- Strong administrative, organizational, and communication skills.
- Ability to successfully interact with executive management.
Good to have:
- Peripherals hardware experience.
- Experience in gaming.
- Experience in working in a Global company with multiple stakeholders across different countries and time zones.
Perks:
- Opportunity to make an impact globally.
- Work across a global team located across 5 continents.
- Unique, gamer-centric #LifeAtRazer experience.
- Accelerated personal and professional growth.
- Certified as a Great Place to Work® in both United States and Singapore.
4 skills required
Job Details
Job Responsibilities :
The Senior Product Evangelist, Lifestyle for the Furniture category is responsible for global product marketing and management of Razer’s Furniture category that include product such as gaming chairs, gaming chair accessories and all gaming chair product done in collaboration with external 3rd party brands.
The role will focus on developing and executing go-to-market plan and business initiatives to achieve the objectives set by the company.
- Drive towards achieving the financial targets in line with the company’s business objectives
- Analyze financial information to ensure all business initiatives and marketing campaigns meet expectations and to identify trends and growth opportunities
- Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product
- Conduct and perform competitive benchmarking and product comparison
- Develop comprehensive product launch plans for all new launches to summarize key activities that will drive category revenue and growth (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
- Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions
- Manage relationships with partners and work closely with internal teams to develop and design product
- Work with the Head of Lifestyle Division to manage budget for the business category
- Other duties as assigned
Pre-Requisites :
- BA/BS degree in Business, Marketing or related field, or equivalent experience
- Minimum of 3-5 years of product management and marketing experience in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plus
- Experience in developing and overseeing execution of marketing plans
- Experience with consumer electronics sales channels: retail, direct, online and distribution
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills including ability to successfully interact with executive management
- Preferred experience in working in a Global company with multiple stake holders across different countries and time zones
Similar Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Similar Skill Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Jobs in Singapore
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Product Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
About The Company
At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
Get notified when new jobs are added by Razer
