Senior Production Director

Company description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others.

Overview

Leads Publicis Group’s Audio-Visual Production Department, that sits at the heart of the advertising agency’s offering, being able to craft the work across the board, and contribute to the agency’s creative excellency. Advertising is 80 percent idea, but it is also 80 percent execution, so grasping each opportunity throughout the creative and production process, to inspire and delight is key in this role, through solid partnerships and collaborations that can create the kind of magic that cannot go unnoticed.

Technical & Product

• Comprehensive understanding of the film production industry and creative judgement driving great work partnerships across the board with no limits.
• Rich production capabilities and creative input that contributes to a solid content driven agency that works efficiently, while raising the bar of excellency, overall creative output, and results.
• Ability to lead on high profile campaigns, while growing the function on regional and global projects across Publicis Groupe.

Business Acumen & Operational Efficiency

• Great understanding of the nature of each agency/business/client, setting up the right module to produce for each in the best possible way, by identifying the right stakeholders/partners.
• Strong business overview of agency/client spending nature, to identify the best way to utilize budgets, work with certain constrains and time limitations, while of course controlling all costs, and negotiations.
• Assure a proper process is put in place across all stakeholders within the agency/clients/vendors with a strong production team, leading the execution and ensuring projects are delivered within time and budget.
• Deep understanding of the different cultures across the ME/GCC/Globally, and an accumulated experience in the Advertising Industry.

Innovative & Analytical Mindset

• Strong strive to add value to each project beyond the traditional Advertising. (TVC, Radio, Still Photography, Social & Live Activations, Interactive and Integrated Campaigns) through continuous learning and development.
• Capability to collaborate with platforms like Facebook, Tiktok, Shahid…etc. to be able to create, lead, and produce Branded Content that can stand out in the entertainment category.
• Contribute to elevating the production quality/creative outcome, to be recognized across different occasions and awarded in multiple international forums.

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.

Qualifications

Encourage and empower peers/clients to come up/execute proactive work that strengthened our client-agency relationship, by executing great work that elevates the creative output from the agency and serving clients' best interest.

• Developing and Producing Initiatives that are widely recognized in Local/Global Awards, bringing fame to the Groupe through a clear winning strategy.
• 15+ years of work experience with a proven track record of great work and awards recognition.
• Set clear KPIs, guideline, objectives for the team based on their respective roles so they are aware what is expected from them and the areas of improvement that they need to focus on.
• Facilitate and foster the continuous learning and improvement culture. Cascade the knowledge and expertise with the team while also sharing new trends and technologies with the wider Creative and Communication Management teams to improve their production skills and knowledge.
• Identify a clear winning strategy against all production projects and take all necessary actions to achieve the desired results:
• Maintain open channel with the creative and communication leads
• Offer creative production solution to overcome timeline and budget challenges
• Always stay up to date with any production practices that will support the business and deliver on the new production perspective.
• Maintain a high level of confidence and maturity when dealing with difficult situations and not letting any obstacles to affect the decisions. Always focus on dealing with the current situation to achieve results and then deal with the consequences that led to the situation.
• Track the implementation of any decision or request in line with the set timeline. Assure people are also delivering on requests / tasks beyond the day-to-day job.
• Ensure to maintain an honest working environment that enables and empowers people:
• To grow and advance in their career, feel recognized about their work and achievements.
• Set and follow a proper internal production process and educate stakeholders on the same to ensure there is a seamless workflow to drive efficiency and productivity.
• Help shed the light on great talents across the board, be it creative or communication. Allow them space to grow, guide them and help them discover themselves and get the chance to show their talent and capabilities.