Senior Specialist, Social Media Campaigns

About us:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in over 60 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific.

Our people:

People are at the heart of what we do and drive the success of our business. Our values of Integrity, Partnership, Excellence and Change shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential.

We know that real personal growth cannot be achieved by simply climbing a career ladder – which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise. As a global organisation spanning over 60 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.

Role Description:

We’re looking for an individual to provide planning and execution support for paid social media campaigns across the London Stock Exchange Group and its subsidiaries.

Reporting into the Head of Social Media, as part of a global centre of excellence that is also responsible for strategic experience, organic publishing, community management and reporting within the Corporate Affairs & Marketing function.

You will work to assess, strategize, and use your expertise to consult on the best method and approach for the paid social media campaigns in line with the division’s strategic objectives,

You will be able to handle multiple projects simultaneously in a highly matrixed organization with attention to detail, tenacity, and a focus on results, working persistently with cross-organizational teams. You’ll see the size of LSEG, number of partners and the complexity of our products as a great opportunity to play a critical role in an increasingly successful international business by shaping a best-in-class Paid Social strategy for the organisation.

Candidate Profile:

• Full understanding of social media platform functionalities and their respective campaign management interfaces.
• Significant customer management with excellent communication and influencing skills.
• Ability to handle multiple active campaign lines and keep on top of ongoing optimisation to achieve campaign goals.
• Management of multiple large-scale budgets involving multiple business areas and customer requirements.
• Strong planning and organisation skills.
• Understanding social-first creative development and methods.
• Using campaign data insights to advise and refine activities.
• Paid Social media guidance and training for partners.
• Proactive and resourceful, eager to learn and think laterally.
• Shown knowledge of working to a test & learn or A/B test approach.
• Proficient understanding of customer targeting and segmentation.
• Experience handling Paid Social ads including (but not limited to) LinkedIn/Meta/Instagram/X/WeChat/Quora/YouTube.
• Self-motivated and self-sufficient.
• Able to communicate positively and influence improvement.

Key responsibilities:

• Day to day implementation, analysis, and optimisation of multiple paid social campaigns to include reporting of results throughout the business.
• Analyse performance data and optimise campaigns to increase return on investment.
• Develop strategic media and measurement plans across supported media platforms based on collaborators’ objectives and KPI’s.
• Based on customer brief, be able to strategize and offer balanced direction for the best type of social execution tactic.
• Use knowledge of social media formatting to rework, optimise and improve briefed adverts.
• Understand how to assess metrics & incorporate them efficiently into a campaign strategy.
• Work collaboratively with our internal teams to ensure maximum cross channel efficiencies.
• Campaign and regional budget management; planning and forecast of spend to ensure correct use of funds in a timely manner.
• Report on your Paid Social campaigns data and create actionable insights for reporting back to the stakeholders, business, and team.
• Proactively identify engagement opportunities for tactical accounts in region to improve reach and accelerate user engagement.
• Proactively coordinate with all teams to identify best practices, provide innovative ideas and insights to promote concept of paid social throughout the company.

Benefits:

We are looking for intellectually curious people, passionate about the bigger picture of how technology industry is evolving, ready to ask difficult questions and deal with complicated scenarios! If you are creative and a problem solver, this is the place to be as will be supporting you to fast-forward your career!

We maximise each employee’s potential through personal development through a wide range of learning tools both formal and informal. We believe in remunerating our people with competitive salaries and a range of attractive benefits such as:

• 25 days’ holiday per year
• 1 additional day off for your Birthday
• Annual wellness allowance
• Share Purchase Plan
• Medical Health Insurance
• Medical Subscription (preventive medical services)
• Life insurance
• Pillar 3 Private Pension
• Meal Vouchers
• Flexible Benefits
• Bookster
• Volunteering Events
• All LSEG colleagues with at least one year’s continuous service, who become parents, are now entitled to at least 26 weeks’ paid leave, and the option to return to work on a phased basis, in relation with specific company’s policy and guidelines

Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.