Social Media Analyst
Job Summary
Job Description
As a Social Media Analyst at Sprinklr, you will monitor and moderate social channels, post content, formulate user engagement responses, and manage campaign-specific messages. Key tasks include researching audience profiles, identifying threats and opportunities in user-generated content, and working on advocacy programs. You will also track influencers, monitor competitors, analyze trends, and generate reports to guide future social media campaigns, ensuring alignment with the latest social media trends for business advantage.
Must have:
- Understand and relate to brands and their social presence.
- Monitor and moderate social channels of clients – Identify/escalate consumer service concerns, brand response worthy content, sensitive/inappropriate content.
- Post social media content on appropriate social channels like Facebook, Twitter, Instagram, YouTube, Google+, Pinterest , Forums, Blogs etc.
- Formulate responses for user engagement that adhering to the social tone and language of the brand.
- Monitor and act upon campaign specific or crisis specific messages as per the guidelines listed by the brand.
- Conduct extensive research to build the client’s social audience profile database and identify audience that matter to the brand.
- Discretion to identify threats and opportunities in user generated content.
- Work on Creating and Implementing Advocacy Programs for Brands.
- Work in Tracking and Engaging with Influencers/advocates for brands.
- Monitor the activities of main competitors in social media.
- Analyse trends and generate reports of client’s social activities and engagement.
- Analysing social media insights to guide future social media campaigns.
- Building reporting frameworks to evaluate return on investment on the various platforms.
- Be passionately in tune with the latest social media trends, online behaviour and how to leverage them for business advantage.
- Identify opportunities and develop plans for implementing scalable social media programs to generate maximum outcome.
- Previous experience working as a Social Media Analyst a similar role or alternatively a background in social media ideally from a similar industry.
- Prior work experience with popular social media management tools (Sprinklr, TweetDeck, HootSuite, Sprout Social, etc).
- High level of fluency in English - both written and verbal.
- Well versed about social media channels (Facebook, Twitter, YouTube, Foursquare, Instagram and others).
- Must have experience in developing and inspiring people.
- Has relevant client facing skills and expertise.
- Understands how brands utilize social space.
- Being up-to-date with the latest trends and developments in social media as a business.
- Ability to analyze and interpret large volume of content, build valuable inferences and make informed decisions.
- Ability to work in a highly challenging and dynamic environment while maintaining high standards of accuracy in terms of quality & quantity.
- Good knowledge in computer use: Microsoft Excel, Word, and PowerPoint, Google tools such as docs, calendar and apps.
Perks:
- Focus on our mission to make customers happier.
- Investment in our people and a supportive culture.
- Belief in our product as the most complete enterprise social technology.
- Comprehensive health plans.
- Leading well-being programs.
- Financial protection for you and your family.
- Daily meditation breaks.
- Virtual fitness.
- Continuous learning opportunities with LinkedIn Learning.
- Commitment to diversity and inclusion (EEO).
4 skills required
Job Details
As a Social Media Analyst, you will :
- Understand and relate to brands and their social presence.
- Monitor and moderate social channels of clients – Identify/escalate consumer service concerns, brand response worthy content, sensitive/inappropriate content.
- Post social media content on appropriate social channels like Facebook, Twitter, Instagram, YouTube, Google+, Pinterest , Forums, Blogs etc.
- Formulate responses for user engagement that adhering to the social tone and language of the brand.
- Monitor and act upon campaign specific or crisis specific messages as per the guidelines listed by the brand.
- Conduct extensive research to build the client’s social audience profile database and identify audience that matter to the brand.
- Discretion to identify threats and opportunities in user generated content.
- Work on Creating and Implementing Advocacy Programs for Brands.
- Work in Tracking and Engaging with Influencers/advocates for brands.
- Monitor the activities of main competitors in social media.
- Analyse trends and generate reports of client’s social activities and engagement.
- Analysing social media insights to guide future social media campaigns.
- Building reporting frameworks to evaluate return on investment on the various platforms.
- Be passionately in tune with the latest social media trends, online behaviour and how to leverage them for business advantage.
- Identify opportunities and develop plans for implementing scalable social media programs to generate maximum outcome.
Required Skills:
- Previous experience working as a Social Media Analyst a similar role or alternatively a background in social media ideally from a similar industry
- Prior work experience with popular social media management tools (Sprinklr, TweetDeck, HootSuite, Sprout Social, etc)
- High level of fluency in English - both written and verbal
- Well versed about social media channels (Facebook, Twitter, YouTube, Foursquare, Instagram and others)
- Must have experience in developing and inspiring people
- Has relevant client facing skills and expertise
- Understands how brands utilize social space
- Being up-to-date with the latest trends and developments in social media as a business
- Ability to analyze and interpret large volume of content, build valuable inferences and make informed decisions
- Ability to work in a highly challenging and dynamic environment while maintaining high standards of accuracy in terms of quality & quantity
- Good knowledge in computer use: Microsoft Excel, Word, and PowerPoint, Google tools such as docs, calendar and apps
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About The Company
Here at Sprinklr, we’re on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people — to treating them like family, and to sharing a culture that reflects our values. Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others.
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