Sr. Director, GM Advertising

undefined ago • 12 Years + • Marketing • $250,000 PA - $333,800 PA

Job Summary

Job Description

The Sr. Director, GM - Advertising defines and executes eBay's advertising strategy, driving growth and new revenue streams. This role involves leading one of the largest Retail Media Networks, partnering with major brands and agencies, and collaborating with product and engineering teams. It's a high-visibility opportunity to build and scale a next-gen advertising platform, balancing business results with user experience.
Must have:
  • Define and execute company-wide advertising strategy.
  • Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms.
  • Own advertising revenue targets, pricing strategy, and yield management.
  • Collaborate with Product and Engineering to define requirements and technology integrations.
  • Establish performance frameworks, KPIs, and real-time dashboards for ad revenue.
  • Build, mentor, and scale a high-performing advertising organization.
  • 12+ years of experience in digital advertising, media monetization, or platform strategy.
  • 5+ years in senior leadership roles.
  • Deep experience with partnering with Brands, Agencies and Retail Media Networks.
  • Strong track record of leading advertising strategy in tech-enabled companies.
Good to have:
  • MBA or equivalent business/strategy training preferred.
Perks:
  • Full range of medical benefits
  • Full range of financial benefits
  • 401(k) eligibility
  • Paid time off benefits (PTO)
  • Parental leave

Job Details

We're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

The Sr. Director, GM - Advertising puts you at the helm of defining and executing a bold advertising strategy that fuels growth, unlocks new revenue streams, and shapes the future of digital monetization. You’ll drive revenue for one of the largest Retail Media Networks in the world, grow adoption for our core products, partner with large Brands and Agencies, and lead high-impact partnerships across the ad tech ecosystem. Working cross-functionally with product, engineering, and go-to-market teams, you'll balance business results with great user experiences. It's a high-visibility opportunity for a strategic, creative, and commercially-minded leader to build and scale a next-gen advertising platform.

What you will accomplish:

  • Advertising Strategy & Vision: Define and execute the company-wide advertising strategy, aligning it with business goals, product roadmap, and market opportunities. Identify new monetization models and advertising formats across owned digital properties (e.g., display, video, native, commerce media). Drive the long-term vision for platform advertising, balancing user experience with revenue growth.
  • Business Development & Revenue Growth: Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms. Own advertising revenue targets, pricing strategy, and yield management across all inventory types. Inform go-to-market strategies and programmatic monetization efforts
  • Product & Platform Collaboration: Collaborate with Product and Engineering to define requirements, technology integrations, and scalable infrastructure. Partner on the launch of new advertising products, personalization engines, targeting capabilities, and attribution models. Ensure compliance with privacy laws and advertising standards.
  • Measurement, Insights & Optimization: Establish performance frameworks, KPIs, and real-time dashboards for ad revenue, user engagement, and ROI. Guide A/B testing and continuous optimization of creative formats, targeting, and ad placement. Translate insights into actionable recommendations for marketing, product, and partner strategy.
  • Leadership & Organizational Development: Build, mentor, and scale a high-performing advertising organization, including sales, ad ops, partnerships, and strategy. Promote a culture of innovation, accountability, and excellence within the advertising team. Represent advertising in board-level discussions, investor relations, and corporate planning.

What you will bring:

  • 12+ years of experience in digital advertising, media monetization, or platform strategy, with 5+ years in senior leadership roles.
  • Deep experience with partnering with Brands, Agencies and Retail Media Networks.
  • Strong track record of leading advertising strategy in tech-enabled companies (e.g., marketplaces, SaaS, mobile apps, streaming).
  • MBA or equivalent business/strategy training preferred, but not required.
  • Excellent executive presence, communication, and storytelling skills.
  • Commercially driven with a user-first mindset
  • Strategic and systems-oriented thinker
  • Highly collaborative with strong executive influence
  • Innovative, data-driven, and resilient in ambiguity
  • Passionate about the evolution of the advertising landscape

The base pay range for this position is expected in the range below:

$250,000 - $333,800

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Please see the Talent Privacy Notice for information regarding how your personal data collected when you use the Careers website or apply for a job with .

is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about 's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The Jobs website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.

About Us

We Empower People and Create Economic Opportunity

(NASDAQ: EBAY) is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

Read More

Follow Us

  • [](https://www.youtube.com/user/ebay "YouTube")
  • [](https://twitter.com/eBay "X")
  • [](https://www.linkedin.com/company/ebay "LinkedIn")
  • [](https://www.glassdoor.com/Overview/Working-at-eBay-EI_IE7853.11,15.htm "Glassdoor")

© 2025 Workday, Inc. All rights reserved.

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in San Jose, California, United States

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Marketing Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

We Empower People and Create Economic OpportunityeBay Inc. (NASDAQ: EBAY) is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

Seoul, South Korea (Hybrid)

Runnemede, New Jersey, United States (On-Site)

San Jose, California, United States (Hybrid)

Portland, Oregon, United States (Hybrid)

Moonachie, New Jersey, United States (On-Site)

New York, New York, United States (On-Site)

Bengaluru, Karnataka, India (Hybrid)

Toronto, Ontario, Canada (Hybrid)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by eBay

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug