Sr Marketing Associate

The purpose of this role is to support the marketing team manager with presentation and content creation and enable the execution and delivery of the relevant marketing strategy.

Job Description:

We are seeking an experienced and detail-oriented Marketing Associate to support our marketing and sales initiatives through the development of strategic content. This role involves crafting compelling business case studies, sales / capability presentations, and client communications that clearly articulate the value of our solutions and drive business growth. This role will collaborate closely with both the sales and account management teams to ensure alignment and effectiveness in all client-facing materials.

Key Responsibilities:

• Develop and maintain a library of case studies that highlight client success, ROI, and strategic impact 
• Create high-impact sales presentations and pitch materials that are strategically aligned to business objectives.
• Draft and manage client communications, including email campaigns, thought leadership content, webinars, workshops, ensuring brand consistency and clarity.
• Collaborate cross-functionally with the sales, account management, and product teams to identify content needs and produce relevant marketing assets.
• Translate complex service offerings into clear, benefit-driven content that supports the sales cycle and enhances customer understanding.
• Assist in the development of marketing materials for product launches, upselling initiatives, and client renewals.
• Measure the effectiveness of content through feedback loops and performance metrics, continuously refining materials for maximum impact.

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